The 2016 Theatre Survey.

For the third year running, are running their annual Theatre Survey.

Aimed at all UK theatregoers – no matter how often they go – the 2016 survey will set out to look at the experience of going to the theatre and will ask what can be done to improve the welcome we get at all of our UK theatres.

There has been a lot of talk about the behaviour of audiences in the theatre, but very little about the behaviour of the staff and what the theatre offers to it's audiences - we think that is wrong.” Says Simon Harding of, the ticket and hotel packaging site behind the survey “The 2016 survey will also ask for reactions on recent innovations including silent snacks and in-seat bar service.”

During the 2015 Survey, it was discovered, amongst other things, that British audiences love Jason Donovan, that Les Miserables, Wicked and The Lion King are still the shows we most want to see and that more people prefer a drink from the bar, over a coffee, at the interval.

Data also suggested that there was a big difference between what audiences believe is the price of an average theatre trip and what we actually end up paying – needlessly putting some would-be theatregoers off.

Harding said at the time: “The industry is so caught up with arguments about high ticket prices, it is failing to remember that audiences read about headline prices of £200 and decide not to come – even though they can see great shows for a tenth of that price!

Harding hopes that the survey will be an opportunity for audiences to have their say, about what is important for them, when they visit a theatre. is run by St Albans Travel Service – a family-owned business that has been  promoting cultural tourism for over 35 years.

The survey can be found at


Shaftesbury Avenue, Theatreland

The Palace Theatre, London

For More information contact

Simon Harding
Theatre Breaks
0203 2871808



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