The Art Of Customer Referrals

Customer referrals are the Holy Grail of promotions and marketing; when a company is so good that their customers are doing the promotion on their behalf, an organisation can safely say that they are doing something right. Many studies have determined that referrals are a crucial aspect of the decision making process when consumers are choosing what they are buying and who they are buying it from. The sky is the limit when it comes to the business potential of customer referrals, which is why it is vital to understand how to get good word of mouth from regular clients. From making sure that a customer is satisfied to ensuring they have all the relevant details using business cards or other materials, there are certain steps which can be taken to boost customer referrals for all organisations.

The process of gaining customer referrals begins with the very first contact with any customer, and continues throughout all subsequent interactions. Customers must feel satisfied in themselves before they would be prepared to endorse a company or product to a friend or corporate contact; they should feel listened to, they should feel like their demands have been met and they should feel like they have received expert guidance and information on the product or service they have bought.

Once it has been established that a customer is happy with the service that has been provided to them, it is time to start to develop referral-building habits. Offering clients incentives is a great way to receive referrals; discount for a certain number of clients referred can spur existing customers to introduce their friends and associates to the service. Setting weekly goals and going out of the way to offer printed business cards to new contacts or chat to existing customers about their feedback are also ways to send customer referral figures soaring.

It is also vital to ensure that the client who will be making the referral is fully informed and able to introduce the company and services properly.  Offering them a few spare business cards to distribute amongst their own contacts is a great way to spread information accurately and quickly; a professional business card design adorned with a website, email address or social networking account information is a far more effective way to spread the word than the physical act of spreading the word. Handing out five business cards to satisfied clients or providing a small number of them within a delivery package can help with gaining referrals.

CardsMadeEasy offer a range of business printing services, including business cards, leaflets and flyers. Their customer testimonials from printing clients demonstrate just how powerful a great referral can be.

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Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.

About CardsMadeEasy: CardsMadeEasy are printers of full colour business cards, leaflets, flyers and other printed products. Excellent quality and very cheap printing services. CardsMadeEasy offers proofs and a free design service.


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