The Cake Decorating Company rises to the challenge

A Nottingham business is making the most of the baking trend as homemade cakes come back into vogue with confirmation that it has enjoyed its best year ever.

The Cake Decorating Company is rising to the top of the cake decorating   industry thanks to its ever-growing online shop and an amazing collection of cake decorating essentials, all available to buy online or in store and delivered to the kitchen door within days. Enthusiasts and professionals alike from all over the UK have come to rely on the shop’s unrivalled range of cake decorating supplies with an astounding 6,000 different products available. The range includes The Mat an essential piece of equipment which you can use to ensure that your fondant is smooth and of an even thickness and when you're ready to place the fondant on your cake, The Mat enables you to do this so easily.

Having amassed more than 27,000 fans on Facebook, it’s fair to say that The Cake Decorating Company brand has a strong following. Based in Nottingham, the company began trading in 2009 and has gone from strength to strength ever since. The company is also open to wholesale business and will deliver   worldwide.

Debbie White, one of the founders of The Cake Decorating Company, says: “I’m so proud of how far we’ve come over the last few years. The feedback we’ve received has been so encouraging and positive. We’re regularly increasing our product range to the delight of our customers.

The Cake Decorating Company has become known for its vast range of hard-to-find cake decorating accessories. One of the latest innovations to be featured is Cake Lace which is rapidly gaining a cult following at the cutting edge of cake decorating. The Cake Lace Mats include patterns designed especially for small cakes and cupcakes, with beautiful intricate interlinking flowers and swirls. For the larger cake there are patterns with an open lace design or with intricate scalloped edges, delicate flowers and double scalloped centre panels all of which can be used in its entirety on one cake or cut into panels to repeat the pattern on the cake. Once made and applied to your cake the Cake Lace will stay flexible for several weeks.

Another bestseller is the DinkyDoodle airbrushing collection, which allows users to create stunning effects with an easy-to-use handheld airbrush gun. First launched by Nottingham resident Dawn Butler in 2011, the DinkyDoodle airbrush has gained recognition as a nifty tool to use to paint you creations. The Cake Decorating Company stocks a full range of machines, stencils and paints and has exclusive distribution rights to the brand’s latest chocolate paints.

The company has also expanded their services to offer cake decorating courses at their flagship store in Nottingham. Participants can choose between courses on creating the perfect vintage decoration for a wedding cake, mastering the art of an orchid arrangement or creating sublime decorations for two-tier cakes eminently suitable for a special occasion.

Debbie adds, “It’s not easy in this economic climate, but there is a real passion for beautiful culinary creations. Cake decorating businesses are booming and it’s become an addictive hobby for the semi-professional or amateur too. We hope to continue to expand our product range and customer base.

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The Cake Decorating Company has now been operating since 2009 and has many loyal users  of their fabulous products. With their headquarters in Nottingham, the company ships goods  from its East Midlands base to the UK, Europe and beyond.