The Candyland Store Sweetens The Deal With Website Makeover

A New Jersey-based business is celebrating the sweet success of its highly popular online candy store with the launch of a brand new, highly responsive website.

As a trusted retailer of America’s favorite candies and sweet treats, The Candyland Store is packed full of chocolates, hard candies, bubble gums, jelly beans and snacks all of which can be bought online in bulk from the website.

As well as its huge selection of sweet treats, The Candyland Store is also racing ahead of its not so tech-savvy rivals by refreshing its entire site to upgrade the overall user experience. The all-new site is now optimized for mobile and tablet-uses who will get the same mouthwatering experience as users logging on from a regular computer, sized to fit the smaller screens. [Kristen Beth] from The Candyland Store said, “We believe we are the first candy company in the country to develop a totally responsive website. This means that the site will adjust itself to give the user the best possible experience, whether checking in from a desktop PC, a tablet or even a smartphone. “

Hosted and designed by ecommerce platform AmeriCommerce, the responsive new site is a reflection of the company’s commitment to keeping up to date with industry trends and hot new picks in the world of social media. The new mobile optimized site is the first step in creating an overall virtual brand experience.

With its colorful selection of childhood favorites, The Candyland Store has proven to be a huge hit online with more than 16,000 fans and counting on Facebook. Virtual mood board site Pinterest has also been a successful platform for the company, and with good reason - the colorful array of candy is sure to catch the eye of anyone with the slightest hint of a sweet tooth.

 Paul Ackley, founder of The Candyland Store, said: “We’re at a very exciting point in time with regards to technology – our generation gets to see the introduction and integration of the digital world with our social lives as well as the way in which we do business – I can only imagine this becoming a more prominent part of retail and it would be foolish to ignore the ability to reach out to customers in such a simple, effective way. We have already seen a 300% increase in mobile traffic.”

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Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.

Operating from Clifton, New Jersey, The Candyland Store has now been operating since 2004 and is a supplier and retailer of a wide array of confectionary bestsellers along with vintage and nostalgic candies to an international market.