UK’s First Digital Billboard Vehicle Secures First of Many Contracts

Businesses looking for new ways to make a big impact will get a helping hand this month as a cutting-edge media company launches the first ever full-coverage, digital advertising vehicle. iDrive Media has announced that it is taking its innovative advertising on the move concept to the streets in the form of a unique triple-sided digital billboard.

Based in the West Midlands, the brand new company is already breaking boundaries when it comes to advertising solutions. It has developed a bright, modern and responsive way for businesses of all shapes and sizes to reach their customers. The firm’s triple-sided digital billboard vehicle is a highly inventive and attention-grabbing promotional tool and can be used to speak directly to customers on high streets, on the roads, at festivals or in other high-density areas. The vehicle has already been booked by Motorpoint, a leading car supermarket who will use it during their summer marketing and PR campaigns.

Khateeb Khurrum, Managing Director of iDrive Media, says, “Our innovative design is the very first full-coverage digital advertising vehicle on the market. The three eye-level screens with bright LED screens ensure that brand messages can be seen from anywhere, and the robust vehicle can draw attention in any environment, whether it is a muddy festival or a packed shopping centre. We believe that our perfectly targeted, highly responsive method of promotion is the next step in digital advertising for businesses across the country, and we are excited to offer our services to interested parties.”

There are a number of different packages available for savvy marketers keen to take control of the van for a campaign. The first option is a total hire package, which gives complete freedom and flexibility. All three screens are available 100% of the time, and the location and route is entirely at the client’s discretion. Up to four adverts can be accommodated for maximum impact within this package option.

The second option is a more cost-effective solution for those looking to boost brand awareness on a budget. Clients will have a presence on the road with a number of other businesses, along a series of pre-chosen routes. Six businesses will be sharing the advertising space, with each one receiving a 10-second advert in constant rotation every metre of the route. This option is controlled by iDrive Media to ensure that there are no similar advertisements on the same van and clients will not find themselves sharing advertising space with their competitors.

The final option is a long-term package, running for three months. Starting at the end of September and running until just after the Christmas period, the campaign covers the entire Birmingham area; a densely populated location where thousands of potential customers will be encountered. Postcodes from B1 to B94 will be covered, and the package is perfect for those with special products or offers launching in the run up to Christmas.

Fantastic for new business launches or for generating new business enquiries, equally effective when launching products or advertising a special event, and proficient in increasing overall profits for any business, the three-sided digital advertising vehicle from iDrive Media is a game-changer for everyone looking to maximise their business’ potential.

To discover more about iDrive Media and to book the digital billboard, please visit

Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.

About iDrive Media: At the cutting-edge of innovation, iDrive Media’s digital advertising vehicle is the first of its kind in the country, offering unparalleled promotional opportunities for all clients.