Ultra Primus - The Off Market Property Portal and Network
A discreet marketing solution for property professionals and HNW advisors
Ultra Primus is pleased to announce the launch of a members-only service enabling the sale of off-market residential properties.
Catering to those owners who seek to sell their property in a discreet yet efficient manner, the service will enable property intermediaries and advisors of High Net Worth/Ultra High Net Worth individuals to notify other relevant individuals and companies about their off-market listings whilst:
- retaining full control over the amount of property information disclosed,
- respecting their client's request for privacy and;
- ensuring that a 'digital footprint' of the listing is not created.
Art Jenkins, director of Ultra Primus, commented “Having partnered with luxury brands including Rolls Royce and Parmigiani Fleurier on our recent property events, we were increasingly being contacted by buying agents, selling agents and other property intermediaries regarding their off-market properties. We know that the process of selling or sourcing off-market property is unnecessarily laborious and felt there was clearly a way to ensure that a property 'listing' remains confidential whilst also efficiently allowing a larger relevant audience to enquire about said property. Having received input from people working in the off-market sector, we are now delighted to launch this service and have already received considerable interest from companies and individuals representing luxury off market properties from around the world.
Remarking on the scale of the opportunity, Art noted “we expect to become the focal point for what is already an attractively sized market however we also believe that by making these transactions more efficient, we will be able to grow the size of this niche overall. The motivations for selling off-market are numerous including: privacy for high-profile owners, pre-marketing a new development, divorce, not wishing to notify neighbours and eliminating the 'digital footprint' created by an 'on-market' listing. Thus many more properties could be sold in this, more discreet, manner if property owners knew there was an efficient mechanism for their advisors and agents to use. Whilst current methods - relying on professional and personal networks - do produce some results, they mainly focus on the seller's requirement for discretion whilst not necessarily being efficient or making enough relevant buyers aware of the property's availability. We would therefore describe our service as a significant enhancement to the current marketplace. Crucially, as a portal, we do not charge a percentage commission - simply a low, per-property fee (with no on-going costs) - and this further simplifies the transaction process for the representatives of both the buyer and seller”.
Whilst the focus of the service will be luxury residential properties (including; city townhouses, apartments/penthouses, country estates, vineyards & equestrian holdings) we also encourage other property listings if relevant to HNW and UHNW buyers, including residential investment portfolios and boutique hotels.
About Ultra Primus
Publisher of the world's most exclusive property magazine and organiser of a number of property showcase events including in Wentworth Woodhouse (UK's largest private residence) and Amazon Property's £10m Pall Mall penthouse, Ultra Primus is focused on exceptional properties. After being approached about numerous off-market properties – from listed London townhouses to boutique hotels on Capri – the company now operates a members-only, off market property portal.
What is 'off-market' property? 'Off market property' describes a property which is offered for sale in a discreet manner with no public advertising. Although there are various definitions of 'off-market' (ranging from complete discretion through to simply ensuring that a listing is not publicly available online), the Ultra Primus off-market platform ensures that all types of off-market property can be accommodated by giving full control over information disclosure to the representative of each property. NDAs can also be utilised if required.