Utilise Different Flyer Methods for Maximum Effect
The DMA (Direct Marketing Association) has published reports in recent years which claim that as many as 79% of those who receive flyers as marketing materials keep, pass on or glance at the content they have been given. 38% of people keep the flyer for an extra few days, and 13% retain the flyer for a week or more. It is widely believed that in the digital age, where more and more everyday processes are carried out online, there is no place for flyers in the world of marketing, yet these figures show encouraging levels of engagement with the public. Flyers are one of the most versatile marketing methods available, and there are a variety of ways in which businesses can maximise the potential of these hardworking promotional materials;
Handouts – meeting members of the public face-to-face is a great way to engage with an audience and meet prospective clients in person. Attending trade shows, fairs, conference and free public events armed with a stack of printed flyers can result in a boost in business as people get the chance not only to take a flyer, but also to meet a representative of the business and ask any questions they might have. Business cards are a popular way to introduce a business to mass audiences at these events, but supplementing them with an attention-grabbing, informative flyer gives the recipient more to think about and a reason to retain the business card once they arrive back at home.
Stuffers – a step up from the handout and the business card, many businesses choose to give out small goody bags at fairs and trade events. Stationery such as pens and pencils, erasers, magnets, bookmarks and highlighters are popular ‘stuffer’ items which can be used to fill these goody bags, and printed flyers often accompany these items so that the recipients can match up the free items with an informative promotional pamphlet. The combination of the free items and the flyer can help to keep a company name in the forefront of the recipient’s mind for future reference.
Posters – many businesses only utilise their flyers by placing them into potential customers’ hands, but their convenient size and their eye-catching designs often make them double up as great posters in areas where it’s not always possible to personally deliver flyers. Placing them in shop windows, on local bulletin boards and in places constantly visible to many people will offer helpful exposure and promote the services or products of a company. It is important when using posters as a method of promotion that every business gets the proprietor’s permission to put up a poster; there are many designated surfaces where flyers are prohibited, and it would be a waste of time to create an eye-catching poster display only to have it removed.
Mailers – flyers can be directly mailed to the home of existing clients, members of mailing lists or even all those in a specific area with the help of door-drop services. They can be included with mail that is going out from affiliate businesses, they can be slipped inside newspapers or other periodicals and they can even be mailed in a way that doesn’t need envelopes or postage fees. Properly placed address panels on flyers can direct them to certain residents, while simply becoming a member of a door-drop scheme ensures that the materials reach every household within a designated area.
With the effectiveness and consistency of flyer promotions proven time and time again, and with the printed promotion industry booming in spite of its digital competitors, it’s important for all businesses to make the best of their marketing materials. Utilising them in all of the above ways can see increased interests across a wide range of target audiences, and can help to raise interest and awareness of a certain brand or business venture.
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Please direct press queries to Rebecca Appleton at Dakota Digital. Email or Tel: 01623 428996.
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