VIRUS ACTION SPORTSWEAR SPREADS TO UK WITH SALE SHARKS FIRST TO CONTRACT
British e-tailer, Mayfair & Fifth is exclusively launching the action sport performance range, Virus International (Virus), to the UK market. The news coincides with the announcement that Virus is to be the official compression wear provider for Aviva Premiership rugby union side, Sale Sharks, for the 2014-15 season.
Based in California, Virus has already received international acclaim from elite athletes. The compression wear offers the most cutting edge fabric technology for the action sport athlete. Virus uses materials that aid in cooling, heating and recovery, combined with fabrics that are specifically designed to compress, give support and protect depending on the chosen action sport, such as rugby, football, training, motorx, MTB, snowboarding and outdoorx.
Speaking about the partnership with Sale Sharks, Colin Gillies at Virus commented: “The ethos behind Virus is to provide athletes with the best possible apparel to help them reach, and even go beyond, their physical limits. The squad at Sale Sharks is exactly the type of athletes we would expect to wear and benefit from Virus sportswear. We are proud that the team is endorsing the brand and pleased we can support them in their forthcoming season.”
Sale Sharks’ Head of Performance Adam Grainger said: “We are delighted to be working with Virus for the new season, helping the team recover quickly from training and games is of paramount importance. The compression wear allows our players to push themselves to the limit and recover quickly, whilst the Action X design helped with postural support, which enables players to train and lift in a safe and optimal position.”
Mayfair & Fifth’s Chris Longden, concluded: “Securing our first partnership with Sale Sharks is the perfect platform on which to launch the Virus range in the UK. Virus is an internationally well-respected brand, which is continually praised by athletes. Britain’s action sport industry is growing apace and we are confident that there is a high demand here for this exceptional range of sportswear.
“As part of our agreement there will be competitions and giveaways throughout the season for Sale Sharks supporters to benefit from the partnership.”
The virus compression range is available at www.mayfairfifth.co.uk and Sale Sharks’ club shop.
For all media enquiries regarding:
Julie Loynd (Commercial Manager)
t: 07841 278 018
For media enquiries regarding:
Mayfair & Fifth and Virus
t: 07501 750 750
Founded in 2010, VIRUS brings the most bleeding edge fabric technology to the action sport athlete. With fabrics that aid in cooling, heating and recovery, they have distinctively paired it with patterns that compress, give support and protect for each of their targeted action sport categories. With their background in performance fabric and active apparel, they have designed top-notch products for the exciting world of action sports.
An independent UK distributor, Mayfair&Fifth was born out of a desire to bring eye-catching, innovative products from across the world to the UK market.
Available online, Mayfair & Fifth acts as the sole UK distributor for a number of high profile fitness brands, including luxury ski and lifestyle apparel designer, Neve, leading sport lingerie range, dear kate and patented gym towel manufacturer, Towelmate.