Bjarke Ingels gives talk on sustainable design at Nordic Cool 2013

Nordic Cool 2013
The Kennedy Center (Washington, USA)
February 19 - March 17 2013

Nordic Cool 2013 presents Bjarke Ingels, the internationally acclaimed Danish architect and founder and principal of BIG. Bjarke Ingels will give a forum talk, sharing to the audience his views on development and challenges of sustainable design. The event Designing Nature: Art & Architecture in Cities and Public Spaces will take place at the Kennedy Center February 24 from 4:00pm, and is accompanied by an exhibition on New Nordic Architecture from the LOUISIANA Museum of Modern Art in Denmark.

An advocate for hedonistic sustainability
Bjarke Ingels the founding partner of BIG - Bjarke Ingels Group. He studied at Technical University of Barcelona’s School ofArchitecture and graduated from the Royal Academy of Arts in Copenhagen in 1999. After working for OMA in Rotterdam, Bjarke returned to Copenhagen where he co-founded PLOT Architects in2001. In 2005, Bjarke founded BIG, which has grown to 130 people with offices in Copenhagen and New York City. Alongside his architectural practice, Bjarke has taught at Harvard University,Yale University,Columbia University, and Rice University and is an honorary professor at the Royal Academy of Arts,School of Architecture in Copenhagen.

Through a series of award-winning design projects, Bjarke and BIG have developed a reputation for designing buildings that are as programmatically and technically innovative as they are cost and resource conscious. Like a form of programmatic alchemy, Bjarke and BIG create architecture by mixing conventional ingredients such as living, leisure, working and shopping to realize symbiotic synergies in the form of new, reproducible urban typologies. Additionally Bjarke advocates the idea of “hedonistic sustainability,” which presents sustainability as a design challenge rather than a moral dilemma.

Bjarke and BIG have received numerous awards and honors, including the Danish Crown Prince’s Culture Prize in 2011, the Golden Lion at the Venice Biennale in 2004, and the ULI Award for Excellence in2009. In2010, Fast Company declared him one of the 100 most innovative people in business, and in 2011 named BIG one of the 10 most innovative companies in architecture. In 2011, the Wall Street Journal awarded Bjarke the Architectural Innovator of the Year Award. In 2012, the American Institute of Architects granted the 8 House its National Honor Award, calling it “a complex and exemplary project of a new typology.”

At Designing Nature: Art & Architecture in Cities and Public Spaces Bjarke Ingels will discuss the development, challenges, and responses to sustainable design in public spaces. The event is free and will take place Sunday February 24 at 4:00 PM in the Terrace Gallery.

New Nordic: Architecture and Identity
Nordic Cool 2013 also presents the exhibition New Nordic – Architecture and Identity from LOUISIANA Museum of Modern Art in Denmark. The exhibition explores the relationship of Nordic culture, identity, and architecture, and will take place from February 20 to March 17 at the Building Exterior Grounds.

Nordic Cool 2013
Nordic Cool will run from 19 February to 17 March 2013 in Washington and brings a big variety of performances, concerts, film screenings, literature readings, architecture, design and crafts, as well as a number of seminars and talks with key cultural and artistic figures from the Nordic artistic and cultural environments. Nordic Cool 2013 is presented by the John F. Kennedy Center for the Performing Arts in co-operation with the Nordic Council of Ministers and the Nordic embassies inWashingtonas well the national cultural agencies in the respective Nordic countries, as well as Greenland, Åland and theFaroe Islands.

For accreditation to events during Nordic Cool 2013 - please contact
Amanda E. Hunter, Senior Press Representative
The John F. Kennedy Center For The Performing Arts.
AEHunter@Kennedy-Center.org
202.416.8441 (direct)

202.437.2010 (mobile)

Contact:
Sune Blicher

Senior Advisor, Danish Agency for Culture
Phone:  +45 3374 4500 / M. +45 3374 4562
Email: sub@kulturstyrelsen.dk
www.kulturstyrelsen.dk

Pernille Florin Elbech
Senior Advisor, Public Diplomacy and Press
Phone:+1 (202) 797-5362
E-mail: perelb@um.dk
www.usa.um.dk
www.facebook.com/ambwashington
www.twitter.com/denmarkinUSA