BASF and Neopor® Featured on Designing Spaces™ airing on Lifetime TV

Viewers will learn why Neopor is different from older, more traditional insulation, and how Neopor insulation can save energy, lower bills, and increase the comfort level in the home as well as why the color is gray.

(Pompano Beach, FL – CISION – August 29, 2013) Popular home improvement show Designing Spaces™ airing on Lifetime TV will feature Neopor® insulation from BASF, The Chemical Company, on Friday, August 30that 7:30 am (ET/PT). Make sure to tune in to this “Think Green” episode of Designing Spaces to see how a couple renovates their home using Neopor insulation products.

During the segment, “Innovative Green Building Solutions for Today’s Homeowner”, the Designing Spaces crew traveled to Ohio where they met with Grace Showalter, Business Manager from BASF Corporation representing the Neopor division, and Paul Fox, a contractor and BASF Construction expert, at a house where the homeowners made renovations using Neopor insulation.

Viewers will learn why Neopor is different from older, more traditional insulation, what an R-value is, and how Neopor insulation can save energy, lower bills, and increase the comfort level in the home as well as why the color is gray.

“We are honored to partner with Designing Spaces to help educate its viewers about the long- term benefits of using Neopor, a powerful insulation from BASF. Teaching consumers about how Neopor can help reduce energy bills, as well as illustrating how Neopor can help builders and contractors adapt to changing building codes, is a key part of our strategy,” said Giorgio Greening, Senior Vice President, Global Styrenic Foams Business Unit.

To learn more about Neopor insulation from BASF, please visit: www.neopor.basf.us

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF’s North American operations, visit www.basf.us .

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at www.basf.com .

About Designing Spaces on Lifetime Television

Entering its 10th year Designing Spaces continues to be one of America’s favorite home improvement shows. The show inspires viewers on decorating ideas, do-it-yourself projects and step by step home improvements to help make every space count and provide solutions to help you enjoy the space you live, work and play in. Designing Spaces™ Family of Spaces includes Think Green Spaces, Kids Spaces and its widely popular Spaces of Hope which prides itself on assisting people and places in dire need of a makeover including children’s shelters, animal shelters, military families and more. Designing Spaces™ airs at 7:30am (ET/PT) on Lifetime.

For information on how to be a part of the show please contact Lysa Liemer Executive Vice President of Programming /COO of Designing Spaces™ at 954-571-5221 or lysa@designingspaces.tv
For more information or to view special segments visit: www.designingspaces.tv

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® Trademarks of BASF Corporation and BASF

Media Contact :  
O2 Media, Inc.
pamela@o2mediainc.com
(954) 691-1102

Stacey L. Russell

734-324-6660

Stacey.l.russell@basf.com

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About Designing Spaces™ Entering its 10th year Designing Spaces™ continues to be one of America’s favorite home improvement shows. The show inspires viewers on decorating ideas, do-it-yourself projects and step by step home improvements to help make every space count and provide solutions to help you enjoy the space you live, work and play in. Designing Spaces™ Family of Spaces includes Think Green Spaces, Kids Spaces and it’s widely popular Spaces of Hope which prides itself on assisting people and places in dire need of a makeover including children’s shelters, animal shelters, military families and more. Designing Spaces™ airs at 7:30am (ET/PT) on Lifetime.

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We are honored to partner with Designing Spaces to help educate its viewers about the long- term benefits of using Neopor, a powerful insulation from BASF. Teaching consumers about how Neopor can help reduce energy bills, as well as illustrating how Neopor can help builders and contractors adapt to changing building codes, is a key part of our strategy
Giorgio Greening, Senior Vice President, Global Styrenic Foams Business Unit