Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws

7/6/2012 1:00 AM EST

Direct Response Technologies
Press release

Direct Response Technologies Publishes Expanded Content Regarding EU Cookie Laws

Delivers Thought Leadership and Clarity for Performance Marketers

PITTSBURGH, 2012-07-06 07:00 CEST (GLOBE NEWSWIRE) -- Direct Response
Technologies, a leading provider of global performance marketing solutions,
today published an update to their whitepaper, originally titled "Cookie Laws
within the European Union." The update examines the progress made within the
past year in defining the EU e-Privacy Directive and provides further
clarification as to the status of the laws per country. 

Although the deadline for implementation of the law was May 26, 2012, not all
of the EU member states interpreted the law in the same way. In fact, some
countries have not interpreted – or implemented – the law at all. This has left
most Europe-based web sites' owners uncertain of how to ensure their web sites
are compliant. 

"Over the past year, we've helped many of our clients overcome the challenges
associated with the EU e-Privacy Directive," said George Bordo, General Manager
at Direct Response Technologies. "Through that process, we amassed a great deal
of expertise and chose to share that knowledge with the performance marketing
industry." 

For those performance marketers and publishers that find themselves challenged
by the EU Cookie Laws, Direct Response Technologies offers: 

  -- Additional knowledge and expertise to bring clarity to a perplexing state
     of affairs.
  -- Personalized business solutions that provide alternatives and options for
     managing the complex business challenges associated with the EU e-Privacy
     Directive.
  -- Consulting services from knowledge experts who have worked with the most
     prominent leaders in the performance marketing industry.

For more information on the EU Cookie Laws, download the update or the original
whitepaper at http://www.directtrack.com/dt/eu-cookie. 

About Direct Response Technologies

Direct Response Technologies (DRT), the architect of DirectTrack®, provides
best-in-breed technology to the world's most powerful performance marketing and
affiliate programs. Merchants and networks choose DRT for the reliability,
scalability, and accuracy of its solutions. 

For more information about Direct Response Technologies or DirectTrack, visit
our website at www.directtrack.com or contact us at (866) 773-4460. 

DirectTrack is a registered trademark of Direct Response Technologies. All
other trademarks and registered trademarks are trademarks of their respective
owners. 

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         Media Contact:
         Sandy Barsotti
         Director, Marketing
         Direct Response Technologies
         +1 412-921-6881 x36403
         +1 412-952-4028 - cell