Natural & Organic Products Europe marks best ever show with 20% increase in attendees

The 17th annual Natural & Organic Products Europe trade event, organised by Diversified UK, has today announced record breaking attendance figures for its 2013 edition, which took place at London’s Olympia on 7-8 April.  With 8,810 industry professionals from 76 different countries packing the aisles over the two days, the show enjoyed an unparalleled 20% increase in unique attendees (excluding revisits) compared to 7,352 in 2012.

Confirming its position as the leading European show for both the natural and organic sectors (including health care, food and beauty), the significant surge in visitor numbers – which included buyers from Boots, Amazon, John Bell & Croyden, Waitrose, Ocado, NBTY Europe, Harrods, Abel & Cole, Superdrug, Planet Organic, Whole Foods Market, Tesco, Spar, Selfridges, Marks & Spencer, Asda, Fenwick, Graze, Harvey Nichols, and Feelunique.com, plus thousands of independent retailers and foodservice buyers, distributors, wholesalers and exporters – has led many exhibiting companies to rightly hail the 2013 show as its most successful ever.  And, as a result, over 50% of exhibitors have already rebooked for next year – when Natural & Organic Products Europe returns to Olympia’s Grand Hall on 13-14 April 2014.

Carol Dunning, who took over as Natural & Organic Products Europe’s event manager last year, is delighted with the phenomenal feedback the show has inspired so far: “Having just had the best attendance in the show’s 17-year history, it proves that the natural and organic industries are getting stronger and becoming more mainstream than ever before.  Consumers are showing increasing awareness of the benefits of following a natural and healthy lifestyle, and this sector is reacting to that demand.  We had a record number of innovative launches this year and the hall was packed with knowledge-aware retailers and buyers – I must say I’m excited about the future for this hardworking industry!”

Exhibitor Angela Walker, sales director at Viridian Nutrition, was equally upbeat in praising the “fantastic energy” at this year’s show.  Whilst Martin Greaves, sales director at Natupharma UK commented:  “I have been in the industry for 15 years and this is the best trade show I have ever done!”

“We’ve developed more leads at Natural & Organic Products Europe 2013 than 4 days spent at Biofach!” said Natracare’s Sophie Ottoway.  “We have met buyers from health stores, pharmacies and have developed international contacts from UK to Pakistan and Eastern Europe to Scandinavia. We re-booked on the first day of the show!”

“For a brand new company and first time exhibitor at the show, we have not been disappointed.  It’s been a great way for us to make that first contact with some big companies, such as Boots.  Exciting times ahead!” enthused Louise Taylor, co-founder of Purition, echoing the sentiments of many new exhibitors, such as Little Big Shot, Perkier Foods, Am-Aromatherapy Labs, Decollogne, Hodmedods, and House of Sarunds, who all left glowing testimonials about the quality of buyers that the show had attracted.

Richard Anderson, product manager at The Health Store was just one of thousands of visitors who left Natural & Organic Products Europe with a host of new business contacts:  “There is a really positive vibe this year, some great new and interesting products and it’s also been great to catch up with existing suppliers.  I’ve been coming to the show for 9 years and think it’s the best show yet!”

As ever, the show’s New Product Showcase was a hive of activity – and for the first port of call for many visiting buyers.  Featuring a record total of 297 entries for 2013, showcase visitors cast over 1200 votes for their favourites on Sunday 7 April.  The winning exhibitors were presented with their trophies by BBC wildlife presenter Michaela Strachan at the industry’s prestigious Natural and Organic Awards later that night.  This year’s winning products included Little Big Shot by Little Big Shot Energy (drink); Organic Sea Salted Dry Cured Rasher by Friland Økologi FMBA (organic food); Coyo Mango Coconut Milk Yogurt by Marigold Health Foods Limited (special diet); Rawlicious Raw Kale Chips by Inside Organics (food); Palm Leaf Retail Pack by The Wholeleaf Co (natural living & home); SOLGAR 7 by Solgar Vitamins (VMS); and Nourishing Brightener by Pukka Herbs (natural beauty & spa).

Renowned for its exceptional show content, it wasn’t just the exhibition floor that was buzzing at Natural & Organic Products Europe.  The show’s highly anticipated sessions in the Natural Food Kitchen, Natural Beauty & Spa Theatre (sponsored by Kinetic Natural Products Distributor) and Natural Products Live! were all well attended, with many enjoying standing room only crowds.  Notable highlights included top chef Raymond Blanc, who explained the provenance of his Pertwood Organic products and took the time to meet and greet many members of the audience; plus Aveda founder Horst Rechelbacher, who was revealing the philosophy behind his new Intelligent Nutrients range.

“We’re finally realising we have to change our lifestyle, change our consumer habits and change our manufacturing habits. Time is running out,” Rechelbacher said, “Organic is one of the best economic models of the future. Consumers are realising that it is better for everyone.”

Natural & Organic Products Europe will return to Olympia, London, on 13-14 April 2014.  For further information, please visit  www.naturalproducts.co.uk , or stay up-to-date with all the latest news and 2014 exhibitor information via the show’s Facebook page ( http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939 ) and Twitter account ( http://www.twitter.com/NatProductsShow ).

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Media enquiries to :
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134                              e:  ejones@divcom.co.uk
http://www.divcom.co.uk
http://www.twitter.com/DiversifiedUK
https://www.facebook.com/DiversifiedUK

Exhibitor enquiries to :
Carol Dunning, Event Manager
t: +44 (0)1273 645125                              e:  cdunning@divcom.co.uk
http://www.naturalproducts.co.uk
http://twitter.com/NatProductsShow
http://www.facebook.com/pages/Natural–Organic–Products–Europe/100622126677939

Media enquiries to :
Emma-Louise Jones, PR Manager
t: 44 (0)1273 645134 
e: ejones@divcom.co.uk
http://www.divcom.co.uk
http://www.twitter.com/DiversifiedUK
https://www.facebook.com/DiversifiedUK

Exhibitor enquiries to :
Carol Dunning, Event Manager
t: 44 (0)1273 645125 
e: cdunning@divcom.co.uk
http://www.naturalproducts.co.uk
http://twitter.com/NatProductsShow
http://www.facebook.com/pages/Natural-Organic-Products-Europe/100622126677939

Notes to Editors :

Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Sussex and Nailsworth, Glos.  In addition to Natural & Organic Products Europe, Diversified UK’s portfolio includes Natural Products Scandinavia; Nordic Organic Food Fair; lunch!; Casual Dining (new for 2014); camexpo; office*; SITS – The Service Desk & IT Support Show; Ocean Business; Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

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About Us

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos. Its brand portfolio includes: • Casual Dining (24-25 February 2016, Business Design Centre, London) www.casualdiningshow.co.uk • British Tourism & Travel Show - Best of Britain & ireland (16-17 March 2016, NEC, Birmingham) www.tourismshow.co.uk • Ocean Business, Offshore Survey Conference & Ocean Careers (April 2017, National Oceanography Centre, Southampton) www.oceanbusiness.com • Natural & Organic Products Europe (17-18 April 2016, ExCeL, London) www.naturalproducts.co.uk • Geo Business (24-25 May 2016, Business Design Centre, London) www.geobusinessshow.com • SITS - The IT Service Management Show (8-9 June 2016, Olympia, London) www.servicedeskshow.com • MARELEC International Marine Electromagnetics conference www.marelec.co.uk • lunch! (24-25 September 2015, Business Design Centre, London) www.lunchshow.co.uk • camexpo (26-27 September 2015, Olympia National Hall, London) www.camexpo.co.uk • Coach & Bus Live (30 September - 1 October, 2015, NEC, Birmingham) www.coachandbuslive.com/ • office* (13-14 October 2015, Olympia National Hall, London) www.officeshow.co.uk • Natural Products Scandinavia & Nordic Organic Food Fair (1-2 November 2015, MalmöMassan, Sweden) www.naturalproductsscandinavia.com & www.nordicorganicexpo.com • Euro Bus Expo (1-3 November 2016, NEC, Birmingham) www.eurobusxpo.com • Natural Products is Britain’s leading trade magazine for the natural and organic products industry (www.naturalproductsonline.co.uk) • The Natural Beauty Yearbook is the UK’s only dedicated trade guide to the natural and organic beauty and personal care market (www.naturalbeautyyearbook.co.uk) • Ocean Buzz is the weekly ocean technology eNewsletter providing the latest news and information from the industry (www.oceanbuzz.co.uk) • ServiceDesk360.com is a news, comment and discussion site dedicated to connecting, informing and learning within the ITSM community (www.servicedesk360.com) • Route One is the market-leading coach and bus industry weekly magazine (www.route-one.net) • Coach Monthly is the leading magazine for the coach tourism community, read by coach operators, tour planners and industry professionals (www.route-one.net) • Route One is the market-leading coach and bus industry weekly magazine (www.route-one.net) Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom.