Natural Products Scandinavia wins Best International Launch award

Natural Products Scandinavia – organised by Diversified Business Communications UK – has scooped its first big industry accolade after winning Best International Launch at the annual Exhibition News Awards ceremony at the Lancaster London on 10 April 2013.

The first dedicated international trade show for natural and organic products based in the Nordic region, Natural Products Scandinavia, which took place in Malmö, Sweden, last October, enjoyed strong industry and association endorsement from its inception and attracted 2,009 attendees from 65 countries to its inaugural event in 2012.

Now in its seventh year, the Exhibition News Awards brought together over 800 industry professionals to recognise and celebrate the achievements of both individuals and companies that had made an exceptional contribution to exhibitions over the past 12 months.  Natural Products Scandinavia triumphed in the hotly-contested Best International Launch category ahead of Grand Designs Australia (organised by Media 10/Diversified Exhibitions Australia), PROPAK West Africa, and CPhl South East Asia.

Event manager Zoe Jackson-Cooper, who joined the company just five months before the launch, was delighted to accept the award on behalf of the entire Natural Products Scandinavia team:  “From design and marketing, to sales, finance and operations – we do everything in-house so we’re extremely proud that Natural Products Scandinavia has been recognised by the industry in this way.  For our first non-UK event to have won Best International Launch really is amazing and full credit must go to the whole team here at Diversified UK.  We are not saying it was easy but all our hard work certainly paid off!”

“It’s such a fantastic endorsement for the show going forward,” adds marketing director Sam Sloan.  “We always knew that there was a real need within the natural and organic industry for an event like this in Scandinavia but the way it has been so positively received internationally has been beyond even our greatest expectations.  We would like to thank our exhibitors, visitors, and partners for helping to make Natural Products Scandinavia’s launch event so special.  We share this honour with them.”

Today’s announcement follows reports by Diversified UK that its Natural & Organic Products Europe event in London marked its 17th edition earlier this month, with a record 20% increase in attendance.  Taking place at Olympia, London, on 7-8 April, the aisles were packed with 8,810 industry professionals from 76 different countries (compared to 7,352 in 2012).

With 70% of exhibition space already sold six months out from its second edition, plus the highly-anticipated launch of a new, co-located, Nordic Organic Food Fair – 2013 looks set to be another great year for Natural Products Scandinavia, which returns to MalmöMässan in Malmö, Sweden, on 20-21 October.

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Media enquiries to:
Emma-Louise Jones, PR Manager
t: 44 (0)1273 645134  e:

Exhibitor enquiries to:
Zoe Jackson-Cooper, Event Manager

t: 44 (0)1273 645141  e:

Scandinavia office:
Lars Larsson, Project Manager

Nordenskiöldsgatan 13, S – 211 19 Malmö, Sweden
t: 46 (0) 40 970560  e:

Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Sussex, and Nailsworth, Glos. In addition to Natural Products Scandinavia and the Nordic Organic Food Fair, Diversified UK’s portfolio includes Natural & Organic Products Europe; lunch!; Casual Dining (new for 2014); camexpo; office*; Ocean Business; SITS – The Service Desk & IT Support Show; SITS Europe (Germany); Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.


About Us

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos. Its brand portfolio includes: • Casual Dining (24-25 February 2016, Business Design Centre, London) • British Tourism & Travel Show - Best of Britain & ireland (16-17 March 2016, NEC, Birmingham) • Ocean Business, Offshore Survey Conference & Ocean Careers (April 2017, National Oceanography Centre, Southampton) • Natural & Organic Products Europe (17-18 April 2016, ExCeL, London) • Geo Business (24-25 May 2016, Business Design Centre, London) • SITS - The IT Service Management Show (8-9 June 2016, Olympia, London) • MARELEC International Marine Electromagnetics conference • lunch! (24-25 September 2015, Business Design Centre, London) • camexpo (26-27 September 2015, Olympia National Hall, London) • Coach & Bus Live (30 September - 1 October, 2015, NEC, Birmingham) • office* (13-14 October 2015, Olympia National Hall, London) • Natural Products Scandinavia & Nordic Organic Food Fair (1-2 November 2015, MalmöMassan, Sweden) & • Euro Bus Expo (1-3 November 2016, NEC, Birmingham) • Natural Products is Britain’s leading trade magazine for the natural and organic products industry ( • The Natural Beauty Yearbook is the UK’s only dedicated trade guide to the natural and organic beauty and personal care market ( • Ocean Buzz is the weekly ocean technology eNewsletter providing the latest news and information from the industry ( • is a news, comment and discussion site dedicated to connecting, informing and learning within the ITSM community ( • Route One is the market-leading coach and bus industry weekly magazine ( • Coach Monthly is the leading magazine for the coach tourism community, read by coach operators, tour planners and industry professionals ( • Route One is the market-leading coach and bus industry weekly magazine ( Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom.




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