New food-to-go launches at lunch! 2013: Exhibitor Show Highlights

Attendees to next month’s lunch! trade show, on 26-27 September, at the Business Design Centre in Islington, London, will be treated to a wealth of delicious new food products from some of the food-to-go industry’s leading manufacturers and suppliers.

Now in its sixth year and featuring 290 exhibiting companies, lunch! is firmly established as an essential event for buying teams from across the UK’s retailing, hospitality, snacking and catering sectors.  The following is just a taste of what’s new from ‘food’ exhibitors at lunch! 2013.

With recent research revealing substantial growth in the tortilla wraps market, Mission Foods will be showcasing their versatility at this year’s lunch! (stand M431).  With new recipes and live demonstrations, visitors will discover a wealth of creative applications for wraps, along with top tips and recipe suggestions for this diverse category.

First time exhibitor Central Foods Ltd (stand M530) will be sampling new products from three key clients: ready-made pancakes and crepes from Crepe Cuisine; individually wrapped free-from cakes and slices from Bells of Lazonby; and authentic, hand-finished French canapés and petits fours from Tipiak.  All defrost and serve for maximum convenience for caterers.

Muffins now make up 33%* of all food bought in cafés, meaning that innovation in this category is vital in maintaining consumer interest.  In response to this, Delice de France (stand M108) will introduce its unique and delicious Salted Caramel Muffin to the market, showcasing at lunch! this September.  [*Allegra Project Cafe Report December 2012.]

To celebrate 30 years of French bakery expertise, Délifrance (stand G17) will be presenting its largest innovation drive ever. Exciting new products include the Artisan style ‘Anniversary Baguette’; the Unique Maison Héritage range; an extension of its Provencette panini range; ambient and indulgent viennoiserie; as well as the multi award winning Crois sandwich!

GFT Retail (stand M334) will be launching new ranges of Patak’s and Blue Dragon snacking products to the on premise market.  No other branded snack proposition will have the support of a £8m ABL media support programme for the core brand, coupled to the massive consumer awareness within the general food market place that these brand leaders currently enjoy.  New products include: 50g Patak's Jumbo Peanuts (Jalfrezi and Tikka Masala varieties); and 50g Blue Dragon Jumbo Peanuts and Cashews (Sweet Chilli and Five Spice varieties).

World leading, family-owned, pastry manufacturer Pidy Ltd (stand M418) have two fantastic new product launches lined up for this year’s lunch!.  Spicy cups – a new range of spicy and exotic canapé cups, available in American Falafel, Asian Curry, Mexican Chilli, and Southern Pepper flavours; and a new baked frozen sweet sable range, which allows ease of use and storage for caterers and eateries, and results in a just baked, fresh pastry taste.

Specialist of specialties – PANESCOFOOD.COM will be showcasing products from its range of Patisserie, Viennoiserie, Traiteur and Boulangerie on stand G16.  Innovative new additions include pre-filled snacks, brioche buns, gluten and lactose free sliced bread blister packs, and indulgent Parisian Macarons.

The Food Doctor returns to lunch! this year (stand M122) with more innovative 'healthy' ideas for contract caterers, the travel industry and lunch!-time operators... from Wholesome Pots now flying on various airlines; to unique 'Popped' Crisp Thins from Soya and Corn, there is a plethora of choice for even the most discerning!

Introducing Mom’s Fabulous Hot Dogs – a brand new range of premium quality hot dogs (stand A419).  Products include the colossal Mom’s Bad Boy (a real handful!), Mom’s Fabulous Hot Dog, the Dinky Dog (perfect for children), plus the mouth-watering chilli cheese and chilli maple hot dogs.  All served in Mom’s own special rolls.

New exhibitor Sun Valley Ltd (stand A105) is launching an innovative range of snacking ‘POTS’ into the coffee house/sandwich shop arena.  Its four new products are a delicate blend of natural fruit, nuts and seeds, and will be presented for the first time in its finished format at this year’s lunch!.

First time exhibitor Odysea Ltd (stand M308) will be presenting an extensive range of meze products based on traditional Greek recipes, along with handpicked olives and authentic Greek pita bread.  They'll be launching two new varieties of snack olives in easy to eat from bags.  Plus a new 'Meze-2-go' Roasted Red Pepper & Feta Dip with bread sticks for dipping – all your customers need for a light tasty meal in a handy box!

Tom's Pies will be showcasing (and sampling) its new range of tray bake desserts on stand M413.  They include a tangy and nutty Lemon Polenta; a classic Bakewell Tart; richly spiced but light Carrot Cake; and a dark and squidgy all-round favourite, Chocolate Brownie.

New exhibitor Market Grounds (stand A204) will be presenting its one&only (frappes, smoothies, drinking chocolates and chais), Teahouse Exclusives (premium tea) and John&John (potato crisps) brands.  Premium, hand cooked John&John crisps are made from selected old English potato varieties.  All flavours are natural and gluten free, as well as GMO free and without any artificial additives.  Natural ingredients are combined with exotic spices, such as exclusive pepper from The Malabar Coast, and traditional English ingredients, such as Aspall Cyder’s apple vinegar.

The UK’s foodservice market is one of the most dynamic in Europe.  For us, exhibiting for the first time, lunch! is probably the best gateway to let British citizens enjoy our snacks and beverages!” says Erwan Fourgeaud, Head of Sales (International) at Market Grounds.

Joe & Seph’s Gourmet Popcorn (stand U301) latest range addition is their indulgent Mint Chocolate flavour, available in 32g snack packs and perfect for gourmet snacking!  Elsewhere they’re reporting strong sales in Birleys Sandwiches, are growing listings in Britain’s best contract caterers, and have recently launched in to the exciting world of airline catering!

lunch! was a great show for us last year and we met some great buyers from a variety of sectors – and we got some really exciting listings off the back of it.  It certainly attracts the right kind of crowd for our product, so we’re hoping for more of the same this year!” says Adam Sopher, Co-founder & Director of Joe & Seph’s Popcorn.

Warburtons Escapes (stand A313) is a new-look, revamped crispy pitta bites range.  Available in 40g, 85g and 150g, the four flavours include Sour Cream & Chive; Sea Salt & Malt Vinegar; Sea Salt & Cracked Black Pepper; and Spicy Chilli Jack.  Escapes are 45% less fat (compared to standard potato crisps), and made with natural flavours.

This September, Fairtrade leaders Divine Chocolate (stand A201a) and Cafédirect are challenging lunch! visitors to test their taste buds and match two café essentials, coffee and chocolate.  Just as wine is matched to food to bring out a feast of flavours, so coffee and chocolate can be paired to intensify their distinctive characteristics.  Divine will also be introducing their newly repackaged range of six 40g bars, including brand new additions Caramel Milk Chocolate and 70% Dark with Ginger & Orange.

New exhibitor Chadha Oriental Foods (stand U217) is launching Nissin Soba Noodles, targeted at the more discerning consumer who wants a premium quick snack.  With a unique draining cap the noodles are prepared directly in the pot by simply adding hot water.  Then, after three minutes, drain the noodle, stir in the sauce – and it’s ready to eat!

Pulsin’ Ltd (stand M126) is launching a fantastic new vegan protein bar called Vanilla Choc Chip.  Gluten, GM, soya, egg, dairy and wheat free (with no added cane sugar), this 50g bar provides 12g of protein and has the lowest natural sugar content in the Pulsin’ bar range.  Pulsin’ are also launching two exciting additions to its beond organic bar range – a Blueberry bar and Apple & Cinnamon bar – to stand alongside its existing award-winning flavours Raw Choc bar and Acai berry bar.  The new beonds will also be available in a new mini bite (15g) size too.

9bar by Wholebake Ltd (stand M435) has launched a delicious new Fruity variety as part of its now seven-strong range.  This latest addition to the 9bar family combines 9bar’s signature blend of seeds, with succulent dried apricots and dates.  It’s gluten and wheat free and topped with carob, making this 9bar the ultimate fruity snack.

Exhibiting at lunch! is a great way to promote existing products and introduce new products in to the trade – it's a really quick way to get your products out there.  Sampling the products at lunch! allows retailers to quickly decide if the products are right for them and it's an opportunity for us as exhibitors to really demonstrate our passion and enthusiasm for our brand and its products.  We will be bringing the brand new delicious 9bar Fruity to lunch!, it will be the first trade show to see the new variety and we are very much looking forward to the reaction from the food-to-go industry,” says Kendra Jones, Marketing Coordinator 9bar, Wholebake Ltd.

Renowned premium soup brand, Yorkshire Provender (stand M114) launches Incredible! – its new brand of innovative meal solutions.  Incredible! Sauces include top quality ingredients in well-known sauce varieties (including Brilliant Bolognaise; Classic Carbonara; Provençale Vegetable; Creamy Cheese; Marvellous Mushroom; and Tomato and Wensleydale).  Its eye-catching pack designs are a stand-out addition in the chiller cabinet.  Incredible! Meal Pots are the only meal pots that can be eaten hot or cold - a perfect product to stock all year (and no more than 400 calories per pot!).  Varieties include Chicken and Wild Rice; Mediterranean Veg; and Spiced Rooty Veg.

Artisan crisp maker, Fairfields Farm Crisps (stand M410) will be exhibiting its brand new vegetable crisps at this year’s lunch!  The two new products – Sweet Potato, Chilli & Lime and Parsnip – are produced in the Fairfields Farm purpose-built crisp factory using locally-sourced vegetables and years of crisp-making knowledge.

We have exhibited at lunch! many times over the years and always find it to be a fantastic platform for launching new products, meeting key people in the trade and gaining new channels of supply,” explains Robert Strathern, potato farmer and founder of Fairfields Farm Crisps.  “In the past we’ve picked up some fantastic contacts and we hope this year will be just as successful.  We’ll be launching our brand new vegetables crisps at the show and can’t wait to see what visitors think of them,” he adds.

Gourmet snacks company Yum Yum Bros Food Co (stand M328) is showcasing its new Ndulge wrapped fruit cake slices and two- and four-pack cookies, plus its healthy snack option – Oh My Goodness cereal bars and bites.  Both brands are available in eye-catching grab bags and sharing packs for maximum shelf appeal.

New Chickpea Crispbreads from Easy Bean – another innovation from the creators of the original one-pot meals (stand M343).  Naturally gluten free, with toasted seeds for extra crunch, they are handmade in Easy bean’s Somerset bakery with nutty-tasting chickpea flour and buttermilk from local farms (available in small packs for coffee shops, larger for standard retail).  By creating delicious new ways to enjoy beans, Easy Bean are giving them the culinary status they deserve – viva la bean!

Projuice are proud to announce the arrival of Belgian waffles to its range.  They’ll be running demonstrations and offering free samples of their luxurious liege waffles throughout the show on stand A101a.  They’ll also be showcasing smoothies, shakes and frozen yogurts, as well as their unique hot chocolate on a stick.

If we could only do one show a year it would definitely be lunch!.  The show has an amazing atmosphere and generates invaluable leads – a real buzz,” says Kayleigh Vowles, national account manager at Projuice.

Tanpopo Japanese Food Ltd (stand A107) is excited to be introducing its newly branded Ramen noodle pots at lunch! 2013.  These colourful, just-add-water pots include only fresh ingredients, leaving the freeze-dried competition in their sachets of dust!  Also, with great reviews pouring in from the customers of their newest partner, Ocado, isn’t it time you re-discovered sushi?

A good trade show can do a years’ worth of work in two short days, so being present at this well-recognised, and respected, lunch! event is excellent as it provides an opportunity to meet buyers from all sectors in catering,” says Peter Bigmore, MD of Tanpopo Japanese Food.  “For anyone working in food manufacturing, attendance at lunch! – the grab and go industry’s biggest exhibition is crucial, to remaining prominent at the cutting edge of catering.”

Nosh Detox (stand G7) will be introducing The Raw Soupy – sundried tomato soup made with a tasty blend of sundried tomatoes, miso paste, red pepper, and basil; The Raw Pesto – raw green pesto made from fresh handpicked basil, cashew nuts and olive oil; and The Raw Desert – a raw mango taste sensation, made with coconut, cinnamon and honey (delicious on its own, served over Greek yogurt with crunchy granola, or over ice cream).

Tideford Organic Foods Ltd (stand M231) has teamed up with seafood restaurateur Mitch Tonks to launch their Smoked Fish Chowder, with naturally smoked fish caught sustainably of the coast of Devon and Cornwall, and organic bacon from Riverford Farm.  This delicious soup joins their award winning range of organic, gluten free soups, sauces and rice puddings.

Bev's Cookie Desserts (stand IZ-26 in the Innovation Zone) will be showcasing its new cookie desserts range.  Apple crumble, banoffee pie, tiramisu, bread and butter pudding, and strawberry cheesecake – Bev's Cookie Desserts has all these flavours and more in a cookie.  Individually wrapped for freshness and convenience.

Yorkshire Baker (stand U215) will be showcasing its new range of artisan savoury pastry products at this year’s lunch!.  Products include pies, pasties and sausage rolls – all handcrafted in Yorkshire using all butter pastry that has been rolled, rested and rolled again for perfect results every time.  Ideal for all catering environments from restaurants and hospitality, to food on the move.

Mowers Food Service will be introducing single portion packs of smooth American peanut butter at lunch!.  Companies looking for a healthy, natural, high quality and tasty portion packed spread to offer their customers should visit stand U119 (American Peanut Council) to learn more about this popular American spread.

Winners of the lunch! 2012 Gold Award for Innovation, Grasshopper Foods (stand U115) will be presenting their brand new, instant noodle snacks in the amazing Hopper Pot (expanding their popular range of soups and porridges).  Space saving and unique, the fully recyclable Hopper Pot really is the future of healthy, nutritious portable food.

Eltoni Pasta (stand M348) will be showcasing its latest food-to-go pasta upgrades, now capable of producing over 260 perfect pasta meals an hour!  They are ideal for quick-serve caterers in education, tourism, healthcare and the High Street alike.  All systems now come with a new ten-second countdown timer.

First time exhibitor Hanley's Premium Confectionery (stand IZ-11 in the Innovation Zone) will be showcasing their new range of artisan style 20kg batchmade luxury 35g grab and go bars, along with new 100g Chocolate Lollipops.  With up to 90% cocoa content in 12 great tasting flavours they look and taste amazing!

Mash Direct (stand M342) introduce a new range of healthy Mash Pots for the lunch time/snack market.  A nutritious lunch alternative (microwave in three minutes), they provide the great taste and texture of homemade food using their home grown award-winning, steam cooked vegetables.

Ombar (stand A311) will be presenting its innovative raw chocolate bars, including new Coco Mylk and Strawberries & Cream flavours.  These powerful, eye-catching bars are 100% natural and organic, and made from ethically sourced raw cacao and coconut sugar, satisfying a growing trend for indulgent but thoughtful food.

Stoats (stand M129) are showcasing their exciting new look and wonderful new range of convenient oat products.  Their new 100% natural range includes Porridge Pots, Porridge Oat Bars and Boxes of Porridge.  All packed with seeds, nuts and real fruit pieces – perfect for the travel, leisure and coffee sectors.

To accompany Ginger Bakers’ successful range of Great Taste award winning brownies, they are launching a delightfully fruity Chocolate Nancy oat bar and a magnificent gluten and dairy free Almondie (stand A409). All baked with Ginger Bakers’ care, generosity and attention to detail.

First time exhibitor URBAN eat will be showcasing its exciting portfolio of chilled food-to-go products at lunch! 2013.  The rapidly growing brand (now £110m RSV) includes an extensive range of sandwiches, wraps, paninis, savoury pastries, sub rolls, salads, fresh fruit and yoghurts designed to suit just about every dietary requirement, budget and taste.  The brands exquisite new ‘Posh Nosh’ sandwich varieties will be showcased on stand G13, along with some recent product development in the gluten free and Halal categories.

First time lunch! exhibitor Square Pie, the UK’s original gourmet pie company started in 2001 by Martin Dewey, will be launching their exciting new range of mini snack-sized canapés (in four varieties) on stand A216.  They will also be showcasing their wider range of award winning classic British pies.

Raging Bull Meats will be showcasing their recently launched MEAT IN A BAG campaign, which puts a fun twist on the already well established cured meat snack, Biltong.  Their award-winning South African style air dried meat snacks have proven popular with delis and farm-shops across the UK.  Visitor are welcome to sample the Biltong snacks in Original and Chilli flavours on stand U303.

Fast food goes gourmet!  Rollover Ltd, the UK’s leading Hot Dog company, will be showcasing their original line-up together with a selection of new Gourmet Hot Dogs and a range of fantastic new premium toppings.  They will also be hosting an iPhone giveaway on stand U221.

Freshfayre – Chilled Food Specialist (stand M202) will be showcasing its new bakery range at lunch!.  This includes exclusive retro treats like new giant custard cream and giant bourbon biscuits.  Plus, there’s also an exclusive sandwich filling range, with some great new fillings, including chickpea, falafel & mint.

Soulful Food Co (stand M326) produce a gourmet range of soups, stews, curries and dressings using carefully sourced ingredients.  This year’s lunch! sees the launch of their onepot meals – 'good mood food' bundled up in handy grab-and-go tubs for everyone to savour!

Our food choices have direct impacts on our health and the health of the environment.  Consumer awareness of this is undeniably growing and the food service landscape is changing rapidly as a result.  The Soil Association (stand U201) firmly believes that there is no turning back for enlightened consumers on the journey to better food.  Widely recognised for its pioneering work, influencing both societal attitudes to food and food policy, the Soil Association and its partners have worked tirelessly to help businesses adapt to the demands and values of the new consumer.  The Soil Association will be joined at lunch! by long term partners, Organix and Yeo valley, both of whom have organic offers to help food service face the future.

Sponge Cakes Ltd (stand M226) will be launching a new premium range of food-to-go pre-packed tray bakes and cake slices at this year’s lunch!.  There will be gluten free options within this new range but offered as high quality food-to-go products in their own right, not aimed just those with dietary requirements.

New exhibitor Asiana Ltd (stand U111) are leading UK importers and distributors of oriental foods and beverages.  At this year’s lunch! they will be showcasing bubble tea, sushi ingredients, aloe vera drinks, noodles, oriental beers, fortune cookies and much more.

First time exhibitor Flyeer Natural (stand IZ-15 in the Innovation Zone) will be bringing a wealth of traditional Italian culinary specialties to the UK.  It’s high quality, natural and 100% Italian range includes pasta (several varieties), fruit jams, marmalades, vegetable jams, durum wheat and semolina-based products, biscuits and wine.

Soup can be a huge profit generator, especially if it’s as tasty and heart warming as Love Soup from The Redemption Food Company, a comprehensive range of light and funky, hearty and chunky varieties that are handmade in small batches for consistent quality (stand M213).

Famed for its quirky take on traditional flavours, the introduction of Red Pepper & Jalapeño and Spicy Chorizo, which were launched in May, will see new exhibitor Burts Potato Chips (stand A307) take snacking heights to a whole new level, exciting snack enthusiasts up and down the country.

Global superstar Katy Perry and popchips®, one of the fastest growing snack brands in the uk, are excited to introduce the newest addition to popchips’ award winning line of snacks – Katy’s kettle corn, a sweet and salty popped corn chip (stand M208).

The 8th July 2013 saw the exciting re-launch of the Marybake brand in new premium packaging – showcasing at lunch! on stand A219 (FulFil UK).  This range of sweet bakery products now portrays the company’s heritage and boasts a unique loyalty scheme to boost retailer sales and keep their customers coming back for more.

New exhibitor Sam Pan Foods (stand M444) manufactures high quality Chinese Dim sum and Japanese Gyozas.  They use the finest ingredients to create authentic flavours, supplying all sectors of the food market; including food service distributors, manufacturers and restaurant chains.

Glorious Foods (stand A312) are passionate about bold, unexpected flavours, and unearthing authentic recipes and ingredients from around the world.  At this year’s lunch! they will be showcasing their award winning range of fresh soups, sauces and dips; including its recent winner of the BFF Gold award – Glorious West African Chicken & Peanut.  An exciting and adventurous collaboration of flavours combining coconut and peanut with chicken carefully cooked with spices, peppers, and squash to create a hearty yet exotic meal soup.

For further information and to register for a free trade pass, please visit ( and use priority code LUNPR2 where prompted.


Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager

Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to lunch! via email to (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).

t: 44 (0)1273 645134                  

Exhibitor enquiries to: 
Chris Brazier, Group Event Manager 

t: 44 (0)1273 645123                 e: 


lunch! won Best Marketing Campaign of the Year at the Association of Event Organisers (AEO) Excellence Awards in 2012, and Best UK Trade Show Exhibition (under 2,000sqm) in 2010 & 2011 (it was named a finalist in both categories in June 2013). 

High resolution imagery is available upon request:  

Visitor information: TRADE only
Business Design Centre, 52 Upper Street, Islington, London N1 0QH10.00-17.30 on Thursday 26 September and 10.00-17.00 on Friday 27 September.

Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton and Nailsworth (Glos).  In addition to lunch!, Diversified UK’s portfolio includes Casual Dining (new for 2014); The Natural Food Show (part of Natural & Organic Products Europe); Nordic Organic Food Fair in Malmö, Sweden (new for 2013, co-located with Natural Products Scandinavia); Ocean Business (including Offshore Survey Conference & Ocean Careers); MARELEC Marine Electromagnetics conference in Hamburg, Germany; camexpo; office*; SITS – The Service Desk & IT Support Show; SITS Europe in Berlin, Germany (new for 2014); Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.


About Us

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos. Its brand portfolio includes: • Casual Dining (24-25 February 2016, Business Design Centre, London) • British Tourism & Travel Show - Best of Britain & ireland (16-17 March 2016, NEC, Birmingham) • Ocean Business, Offshore Survey Conference & Ocean Careers (April 2017, National Oceanography Centre, Southampton) • Natural & Organic Products Europe (17-18 April 2016, ExCeL, London) • Geo Business (24-25 May 2016, Business Design Centre, London) • SITS - The IT Service Management Show (8-9 June 2016, Olympia, London) • MARELEC International Marine Electromagnetics conference • lunch! (24-25 September 2015, Business Design Centre, London) • camexpo (26-27 September 2015, Olympia National Hall, London) • Coach & Bus Live (30 September - 1 October, 2015, NEC, Birmingham) • office* (13-14 October 2015, Olympia National Hall, London) • Natural Products Scandinavia & Nordic Organic Food Fair (1-2 November 2015, MalmöMassan, Sweden) & • Euro Bus Expo (1-3 November 2016, NEC, Birmingham) • Natural Products is Britain’s leading trade magazine for the natural and organic products industry ( • The Natural Beauty Yearbook is the UK’s only dedicated trade guide to the natural and organic beauty and personal care market ( • Ocean Buzz is the weekly ocean technology eNewsletter providing the latest news and information from the industry ( • is a news, comment and discussion site dedicated to connecting, informing and learning within the ITSM community ( • Route One is the market-leading coach and bus industry weekly magazine ( • Coach Monthly is the leading magazine for the coach tourism community, read by coach operators, tour planners and industry professionals ( • Route One is the market-leading coach and bus industry weekly magazine ( Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom.

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