Super model Helena Christensen as patroness of The World’s Greatest Catwalk

A fashion event of unseen dimensions takes place in Copenhagen on Saturday, August 14

as the culmination of this summer’s Copenhagen Fashion Week.

It is called The World’s Greatest Catwalk.

Helena Christensen, Denmark’s very own supermodel, has accepted the role as patroness of the event and

will be opening the catwalk with a speech to the expected 100,000 spectators.

The World’s Greatest Catwalk will take place on the pedestrian street in the centre of Copenhagen,

Strøget. The street will be transformed into one long runway where 220 models will walk 1 mile (1.609

km) and beat the world record for the longest catwalk ever.

th 2010 at 3 PM

The partners behind The World’s Greatest Catwalk

The World’s Greatest Catwalk is being organised by Copenhagen Fashion Council, a group comprising

Copenhagen Fashion Week and Dansk Fashion & Textile, as well as the four trade fairs Copenhagen

International Fashion Fair (CIFF), Gallery, CPH Vision and Terminal 2.

To lift the practical and technical tasks of the project, the production company Stage 7 will be in charge of

the construction of the 1 mile long and pink runway, tribunes and scene, lighting, sound system and big

screens broadcasting the event along the route. The design agency, Femmes Regionales, will be

coordinating the show; the 220 models, the clothes from more than 500 Scandinavian brands as well as

the teams of around 100 make‐up artists and hair stylists from two of the industry’ true heavyweighters

in professional make‐up and hair care/styling; Max Factor and Wella.

Max Factor and Wella will be directing the looks for the event that will be presenting the best of fall’

fashion for both women, men and children. Two of Denmark’ biggest names in fashion are supporting

the initiative; Kopenhagen Fur, the world’ largest fur auction house and the leading provider of luxury

fur, and Vero Moda, one of Europe’ largest clothing brands for young women.

The project is furthermore supported by the Danish State, via The Branding Denmark Foundation.

For further information please contact:

Ulla Skjødt, Dansk Fashion & Textile

Tel:

Photographer credit (see photo attached):

Peter Ash Lee

+45 9711 7291, e‐mail: us@danskmodeogtextil.dk

Om os

Bella Center A/SBella Center er Skandinaviens største messe- og kongrescenter, der årligt huser arrangementer af enhver art – det være sig alt fra messer med mode, mad, biler, både og ferie over store begivenheder som MTV Awards til danske og internationale kongresser som FN’s klimatopmøde COP15 og den olympiske IOC kongres. Bella Center A/S består også af Copenhagen Fashion House (permanente showrooms for mode) samt BC Design Center (permanent udstillingsplatform for møbler og interiør inkl. Skandinaviens første materialebibliotek), International House – et centralt beliggende kontorhotel med alle moderne faciliteter og kontorer i alle størrelser, Bella Center Services, som tilbyder catering for op til 15.000 gæster af gangen og Forum Copenhagen – et datterselskab siden 1997, hvor der bl.a. afholdes en lang række koncerter, udstillinger og fester. Seneste udvidelse af koncernen er Bella Sky Comwell Hotel Copenhagen - Nordens største hotelbyggeri, som blev indviet i foråret 2011.