DUN & BRADSTREET NOW ON ORACLE DATA CLOUD PLATFORM TO POWER DIGITAL MARKETING DECISIONS
Short Hills, NJ, May 21, 2015 – Dun & Bradstreet’s (NYSE: DNB) leading commercial data is now available within the Oracle Data Cloud and through the BlueKai marketplace, Michael Bird, General Manager of Dun & Bradstreet NetProspex, discussed at Oracle’s Data Cloud Summit. The addition of extensive deterministic commercial data curated from over 30,000 global sources and compiled into more than 700 targetable attributes informs a comprehensive view of audiences and enables B2B digital marketers and advertisers to identify and reach their most valuable customers and prospects online. The announcement formally marks the company’s entrance into the burgeoning B2B digital marketing space.
Dun & Bradstreet’s business data can be used alone or in conjunction with marketers’ first party data to more accurately create, target, deliver, and measure more relevant ad campaigns. The enhanced data sets can be leveraged to help B2B digital marketers identify trends and data patterns to uncover actionable insights that fuel smarter, more impactful targeting decisions.
“Data is central to nearly all business decisions companies make today, including how and with whom companies grow profitable relationships,” said Bird. “By making our data available to marketers when, where, and how they use it, Dun & Bradstreet is helping businesses better understand and score existing and potential targets to effectively engage the right people with the right content, priming them for optimal and long-lasting business relationships. We’re expanding the use cases for our information and are thrilled to put a stake in the digital advertising and marketing ground.”
“Dun & Bradstreet’s audience solutions, plus the existing scale and richness of the Oracle Data Cloud offers digital advertisers the power to know more about likely buyers and uniquely target audiences based on what they do, say and buy,” says Pieter De Temmerman, Vice President of Oracle Data Cloud. “This integration brings together unique insights that intersect business, purchase and interest attributes to form a more comprehensive view of the audience and to drive meaningful engagement with every digital interaction.”
Over 270 B2B data segments from Dun & Bradstreet audience solutions are now available through the BlueKai marketplace and Oracle Data Cloud platform, or through hundreds of media partners powered by Oracle Data as a Service for Marketing, giving companies access to business and professional data on over 134 million unique users.
Dun & Bradstreet is a Gold level member of Oracle PartnerNetwork (OPN).
For more information on the Oracle and Dun & Bradstreet alliance, click here.
Read the datasheet.
Read Dun & Bradstreet’s Partner Blog on the benefits that the alliance will bring to customers.
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ABOUT DUN & BRADSTREET NETPROSPEX
Dun & Bradstreet NetProspex is the premier cloud-based B2B marketing data management services and solution provider, committed to helping customers unlock maximum value from their relationships – between data points, between businesses and between people. We help thousands of B2B marketing and sales organizations optimize their revenue impact by increasing the quality and effectiveness of their marketing database through better segmentation, targeting and communication with their ideal customers. Dun & Bradstreet NetProspex is headquartered in Waltham, MA. For more information visit www.netprospex.com and follow the company on Twitter at @NetProspex.
ABOUT DUN & BRADSTREET
Dun & Bradstreet (NYSE: DNB) grows the most valuable relationships in business. By uncovering truth and meaning from data, we connect customers with the prospects, suppliers, clients and partners that matter most, and have since 1841. Nearly ninety percent of the Fortune 500, and companies of every size around the world, rely on our data, insights and analytics. For more about Dun & Bradstreet, visit DNB.com. Twitter: @DnBUS
Dun & Bradstreet
Dun & Bradstreet