Change in reporting for Electrolux business areas

Starting with the first quarter of 2011 the Group’s operations for floor care products and small domestic appliances will be reported as its own global business area. These operations have previously been reported within each regional business area within consumer durables.

This change in reporting structure has come about due to the good development of the floor-care operations, which today make up an increasingly significant part of the Group’s operations.

The new business area name is Small Appliances. Other business areas within consumer durables will change their names to Major Appliances, see below.

Below are the net sales, operating income and operating margins for the respective quarters in 2010 according to the new reporting structure.

 

Net sales by business area 2010              
 
  2010   Q1   Q2   Q3 Q4 Full Year
Major Appliances Europe, Middle East and Africa New 8,921 8,603 9,395 9,677 36,596
Consumer Durables Europe, Middle East and Africa Previous 9,719 9,349 10,210 10,760 40,038
Major Appliances North America New 7,305 9,308 7,604 6,752 30,969
Consumer Durables North America Previous 7,995 10,027 8,353 7,401 33,776
Major Appliances Latin America New 3,796 3,667 3,810 4,987 16,260
Consumer Durables Latin America Previous 3,998 3,905 4,069 5,304 17,276
Major Appliances, Asia/Pacific New 1,666 2,035 1,909 2,069 7,679
Consumer Durables Asia/Pacific Previous 1,912 2,298 2,192 2,434 8,836
Small Appliances New 1,936 1,966 2,106 2,414 8,422
Operating income by business area 2010
  2010 Q1 Q2 Q3 Q4 Full year
Major Appliances Europe, Middle East and Africa New 499 453 919 426 2,297
  Margin, % 5.6 5.3 9.8 4.4 6.3
Consumer Durables Europe, Middle East and Africa Previous 620 504 1,014 565 2,703
  Margin, % 6.4 5.4 9.9 5.3 6.8
Major Appliances North America New 299 439 419 285 1,442
  Margin, % 4.1 4.7 5.5 4.2 4.7
Consumer Durables North America Previous 360 458 439 317 1,574
  Margin, % 4.5 4.6 5.3 4.3 4.7
Major Appliances Latin America New 206 209 202 334 951
  Margin, % 5.4 5.7 5.3 6.7 5.8
Consumer Durables Latin America Previous 220 237 231 392 1,080
  Margin, % 5.5 6.1 5.7 7.4 6.3
Major Appliances Asia/Pacific New 145 207 242 199 793
  Margin, % 8.7 10.2 12.7 9.6 10.3
Consumer Durables Asia/Pacific Previous 160 231 265 272 928
  Margin, % 8.4 10.1 12.1 11.2 10.5
Small Appliances New 211 122 167 302 802
  Margin, % 10.9 6.2 7.9 12.5 9.5

For further information, contact Electrolux Press Hotline, 46 8 657 65 07.

Electrolux may be required to disclose the information provided herein pursuant to the Securities Market Act.

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovative products that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners, cookers and air-conditioners sold under esteemed brands such as Electrolux, AEG, Eureka and Frigidaire. In 2010 Electrolux had sales of SEK 106 billion and 52,000 employees. For more information go to www.electrolux.com/press and www.electrolux.com/news .

About Us

Electrolux shapes living for the better by reinventing taste, care and wellbeing experiences, making life more enjoyable and sustainable for millions of people. As a leading global appliance company, we place the consumer at the heart of everything we do. Through our brands, including Electrolux, AEG, Anova, Frigidaire, Westinghouse and Zanussi, we sell more than 60 million household and professional products in more than 150 markets every year. For more information go to www.electroluxgroup.com.

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