Swedish Ad Tech Company Emerse recruits UK Country Director
Emerse helped both Barack Obama and New York mayor, Bill de Blasio, win election victories using online video advertising and is now strengthening its position in the UK. They have recruited Ajay Daved who has great experience from, among others, AppNexus and DoubleClick.
Since starting in 2007, Emerse, a programmatic video advertising company, has promoted for several well-known brands and organisations including such as Shell, Boots and the Press Association.
“The UK has been a strategically important market for us ever since we began. We already have many significant customers here so it is very important to have a strong team in London. Ajay is our first set of ‘boots on the ground’ and we’re looking for more talent”, says Carl-Johan Grund, CEO and founder of Emerse.
As the first staff member in UK for US-based AppNexus, Ajay helped build up their London organization, and also spent seven years at DoubleClick/Google before joining Emerse from Tremor Video. At Emerse, Ajay will focus on promoting the Emerse product range and building up a strong presence in the capital.
“I have the best opportunity imaginable. Emerse offers highly competitive Swedish technology in a market that is growing incredibly fast. We are seeing more budget moving from TV to programmatic video marketing for example and it's really only a question of time before TV media will also become programmatic” says Ajay.
Ajay Daved, UK Country Director, together with Carl-Johan Grund, CEO and founder, outside the Emerse UK Office at 101 Redchurch Street in London.
Automated video advertising
With programmatic, digital video advertising can be targeted to specific criteria such as a particular geographic area, age group, or behaviour. Once the criteria is programmed, video placements are automatically purchased through what are commonly referred to as advertising exchanges. The video campaign can be further optimized in-flight using advanced algorithms resulting in a very effective and pinpointed distribution. The performance metrics in turn, often afford the advertiser insights to further develop content that is even better adapted to the target group and message for future campaigns.
Emerse Sverige AB
Emerse is a fast growing Swedish company in the field of programmatic video advertising. Since starting in 2007, Emerse has been hired by many well-known companies such as Honda, Pizza Hut, Samsung, Mercedes, Coca-Cola, LG, Shell and Disney. Its technical platform (DSP – Demand Side Platform) which was developed in-house, works with advanced targeting algorithms. As well as helping Barack Obama and Bill de Blasio win election victories, Emerse has also managed video advertising for the European Union. Owned and managed by its founder, Carl-Johan Grund, Emerse was joined in 2015 by Spiltan, Sweden’s premier investment company, who became a major shareholder. More information is available at www.emerse.com
101 Redchurch Street
London E2 7DL
Carl-Johan Grund, CEO, Emerse
Mobile: +46 700 605 000
Ajay Daved, UK Country Director
Mobile: +44 782 466 97 92