Releases - EmPower Research

EmPower Research Joins NetBase’s Supplemental Analyst Program
MOUNTAIN VIEW, Calif., and NEW YORK, NY – September 20, 2011 – NetBase, the Social Media Insight & Analysis company, and EmPower Research, an integrated media and business research company, have partnered to provide NetBase customers with on-demand, trained analysts to help launch...

EmPower Adds Powerful Capabilities in Social Media Research, Media Monitoring and Analysis
NEW YORK, September 15, 2011 – Genpact Limited (NYSE: G), a global leader in business process and technology management, has signed a definitive agreement to acquire EmPower Research, an integrated media and business research company with strong capabilities in social media research, media monitoring and measurement. This...

NEW YORK, September 07, 2011 - Leading industry association, Pharmaceutical Marketing Research Group (PMRG) has chosen EmPower Research to present at its upcoming Fifth Annual Meeting of The PMRG Institute, the company announced today.

This year, the conference focuses on new methods and new mindsets in healthcare marketing research. Debjani Deb, Managing Partner of EmPower Research said, “The healthcare industry...

NEW YORK, NY, JULY 14, 2011- Pursuing a long-term strategy to strengthen its leadership in the area of Social Media-based research and insights, EmPower Research has established an innovation center called ‘InnoLabs’.

“EmPower Research has always been at the forefront of introducing cutting edge solutions for clients who want to generate insights from Social Media to enable business decisions.” said Sangita Joshi,...

SAN FRANCISCO, CA, JUNE 30, 2011 – Following the recent launch of its Social Media-based Online KOL solution, EmPower Research shared new perspectives on online influencers at the ExL 2ndDigital Pharma West conference. Speaking at the conference, Debjani Deb, Managing Partner, stressed the absolute need for healthcare and pharmaceutical companies to augment their traditional influencer networks with the fast...

NEW YORK, JUNE 23, 2011 – EmPower Research today announced the launch of its Social Media-based solution to identify, profile, track and map online influencers for healthcare and pharmaceutical industries.

“The physician is no longer the only influencer.” said Debjani Deb, Managing Partner. She added, “Traditionally, healthcare and pharmaceutical companies have engaged with physician Key Opinion Leaders (KOL) to...