﻿<?xml version="1.0" encoding="utf-8"?><rss version="2.0" xmlns:media="http://search.yahoo.com/mrss/"><channel><title>Cision News</title><link>https://news.cision.com</link><description>Cision is the leading global provider of media research, distribution, monitoring and evaluation services. With over 40 locations throughout the world, Cision provides the insight, expertise and intelligence that improve performance and build reputations.</description><pubDate>Tue, 09 Jun 2026 09:24:04 GMT</pubDate><image><title>Cision News</title><width>146</width><height>60</height><link>https://news.cision.com</link><url>https://news.cision.com/Content/img/news-logo.png</url></image><item><title>NetBase Partners with EmPower Research to Help Customers Quickly Implement Social Media Insight and Analysis Programs</title><link>http://news.cision.com/empower-research/r/netbase-partners-with-empower-research-to-help-customers-quickly-implement-social-media-insight-and-,c9164144</link><guid isPermaLink="false">cision395366</guid><description><![CDATA[EmPower Research Joins NetBase’s Supplemental Analyst Program
MOUNTAIN VIEW, Calif., and NEW YORK, NY – September 20, 2011 – NetBase (http://www.netbase.com/), the Social Media Insight & Analysis company, and EmPower Research (http://www.empowerresearch.com/index.html), an integrated media and business research company, have partnered to provide NetBase customers with on-demand, trained analysts to help launch social media insight and analysis programs. With deep expertise in social media and certified training on the NetBase Insight Workbench, (http://www.netbase.com/consumer_insights/]]></description><pubDate>Tue, 20 Sep 2011 17:36:08 GMT</pubDate></item><item><title>Genpact to Acquire EmPower Research to Further Strengthen Smart Decision Services Business</title><link>http://news.cision.com/empower-research/r/genpact-to-acquire-empower-research-to-further-strengthen-smart-decision-services-business,c9162413</link><guid isPermaLink="false">cision393626</guid><description><![CDATA[EmPower Adds Powerful Capabilities in Social Media Research, Media Monitoring and Analysis
NEW YORK, September 15, 2011 – Genpact Limited (NYSE: G), a global leader in business process and technology management, has signed a definitive agreement to acquire EmPower Research, an integrated media and business research company with strong capabilities in social media research, media monitoring and measurement. This acquisition will add significant expertise and intellectual property to Genpact’s Smart Decision Services business, comprising analytics, research, reengineering and risk management]]></description><pubDate>Thu, 15 Sep 2011 14:44:56 GMT</pubDate></item><item><title>EmPower Research to Present Three Game-Changing Ways of Using Social Media in Healthcare Market Research at The PMRG Institute 2011 Conference</title><link>http://news.cision.com/empower-research/r/empower-research-to-present-three-game-changing-ways-of-using-social-media-in-healthcare-market-rese,c9159348</link><guid isPermaLink="false">cision390298</guid><description><![CDATA[NEW YORK, September 07, 2011 - Leading industry association, Pharmaceutical Marketing Research Group (PMRG) has chosen EmPower Research to present at its upcoming Fifth Annual Meeting of The PMRG Institute, the company announced today.

This year, the conference focuses on new methods and new mindsets in healthcare marketing research. Debjani Deb, Managing Partner of EmPower Research said, “The healthcare industry is increasingly becoming receptive to Social Media research for addressing a range of market research challenges. We are delighted at the opportunity to present our point of]]></description><pubDate>Wed, 07 Sep 2011 15:05:36 GMT</pubDate></item><item><title>EmPower Research sets up an innovation center to fuel growth in the area of Social Media Research</title><link>http://news.cision.com/empower-research/r/empower-research-sets-up-an-innovation-center-to-fuel-growth-in-the-area-of-social-media-research,c9145358</link><guid isPermaLink="false">cision372954</guid><description><![CDATA[NEW YORK, NY, JULY 14, 2011- Pursuing a long-term strategy to strengthen its leadership in the area of Social Media-based research and insights, EmPower Research has established an innovation center called ‘InnoLabs’.

“EmPower Research has always been at the forefront of introducing cutting edge solutions for clients who want to generate insights from Social Media to enable business decisions.” said Sangita Joshi, Managing Partner. She added, “As more and more people embrace Social Media, the application areas of Social Media research also increase multi-fold. The key to discovering,]]></description><pubDate>Thu, 14 Jul 2011 16:06:56 GMT</pubDate></item><item><title>EmPower Research shares new perspectives on online influencers at ExL 2nd Digital Pharma West conference</title><link>http://news.cision.com/empower-research/r/empower-research-shares-new-perspectives-on-online-influencers-at-exl-2nd-digital-pharma-west-confer,c9141348</link><guid isPermaLink="false">cision364831</guid><description><![CDATA[SAN FRANCISCO, CA, JUNE 30, 2011 – Following the recent launch of its Social Media-based Online KOL solution, EmPower Research shared new perspectives on online influencers at the ExL 2ndDigital Pharma West conference. Speaking at the conference, Debjani Deb, Managing Partner, stressed the absolute need for healthcare and pharmaceutical companies to augment their traditional influencer networks with the fast emerging, diverse group of online influencers.

Given the viral nature of the medium, marketers in the pharmaceutical industry are struggling to monitor and control millions of]]></description><pubDate>Thu, 30 Jun 2011 16:54:23 GMT</pubDate></item><item><title>EmPower Research Launches Social Media-based Online Influencer Solution For Healthcare and Pharmaceutical Industries</title><link>http://news.cision.com/empower-research/r/empower-research-launches-social-media-based-online-influencer-solution-for-healthcare-and-pharmaceu,c9138866</link><guid isPermaLink="false">cision362072</guid><description><![CDATA[NEW YORK, JUNE 23, 2011 – EmPower Research today announced the launch of its Social Media-based solution to identify, profile, track and map online influencers for healthcare and pharmaceutical industries.

“The physician is no longer the only influencer.” said Debjani Deb, Managing Partner. She added, “Traditionally, healthcare and pharmaceutical companies have engaged with physician Key Opinion Leaders (KOL) to influence their stakeholder community. However, the profile of an opinion leader has completed changed considering the growing number of individuals researching health]]></description><pubDate>Thu, 23 Jun 2011 16:56:53 GMT</pubDate></item></channel></rss>