Eniro acquires Leta.se

Eniro is acquiring 100% of the shares in Leta AB for a cash consideration of SEK 48 M. Through the acquisition of Leta.se, Sweden’s largest start page with categorized links, Eniro’s position on the Internet market in Sweden is strengthened.

Leta.se will be included in Eniro’s network and generate valuable traffic to Eniro’s services. Eniro’s combined advertiser’s offering, particularly in search word marketing, is further strengthened.

“Leta.se holds a strong position as a start page in Sweden and we foresee exciting opportunities to develop the service to further increase use,” says Tomas Franzén, President and CEO of Eniro.

Leta.se has existed since 1998 and is an established start page for many Swedish Internet users, featuring a selection of links to other popular and useful sites. Leta.se has a positive traffic trend, with more than 1.1 million visits per week and the start page generates more than 50 million web searches annually. The company reported revenues in 2006 of about SEK 7 M and an EBITDA of about SEK 6 M.

About Us

Eniro is a search company that aggregates, filters and organizes local information. Our growth is driven by users’ increasing mobility and multiscreen behavior, where we are at the forefront with modern technical solutions. For more than 100 years Eniro has helped people find local information and companies find customers. Today it is a multiscreen solution – our users search for information using their smart phones, tablets and desktops. Mobile advertising is today the fastest growing part of Eniro’s business. Eniro is the local search engine. A smart shortcut to what you need, no matter where you are or where you are going. Eniro is one of the largest search companies in the Nordic region and Poland. The company has approximately 2,000 employees and has been listed on NASDAQ Stockholm since 2000. During 2014, Eniro revenues amounted to SEK 3,002m and EBITDA was SEK 631m. Approximately 88 percent of Eniro advertising revenues come from multiscreen channels. The company’s headquarters are located in Stockholm, Sweden. More on Eniro at www.enirogroup.com. Eniro – Discover local. Search local.


Documents & Links