Eniro launches new Online organization

Today, Eniro launches the first step of a new organization to support Eniro’s coming new strategy by forming a business unit for online operations on a Nordic level. Mathias Hedlund will head the new business unit Online.

As previously communicated, Eniro is currently in a strategic review process and the outcome of the work will be presented on a Capital markets day in Copenhagen on November 6, 2008. To deliver against the new strategy, Eniro will need a different organizational structure divided into three strategic business units, Online, Offline Media and Voice with continuous strong focus on the national markets where the local implementation will take place. Eniro is thereby creating a functional matrix to focus both on segment opportunities and on local markets. The business segments will be responsible for segment strategy across the Group as well as product and concept ownership and development. The countries will be responsible for strategy implementation, Sales, Marketing, Business Operations, Co-operations and content aggregation as well as the local supporting functions, IT, HR and Finance. The Swedish subsidiaries, Din Del and 118 118, will be part of the Swedish organization.

The overall focus with the new strategy is to transform from print dependency to online opportunities. In order to start take action to explore the online opportunities a decision was made to launch the new Online organization already on October 20, ahead of the strategy presentation on November 6.

Online will be a reporting business unit with P&L responsibility. Mathias Hedlund will head the business unit and also be part of Eniros management group. The new Eniro management group will consist of Jesper Kärrbrink, President and CEO, Jan Johansson, CFO, Åsa Wallenberg, Head of IR and Communications, Mattias Wedar, CIO, Mathias Hedlund, Vice President Online, Martin Carlesund, President Sweden, Wenche Holen, President Norway, Illka Wäck, President Finland, Henrik Dyring, President Denmark and Roger Asplund, President Poland. Vice President Voice will be Wenche Holen. Vice President Offline Media will be announced later.

- I am very pleased to do this organizational change that will increase our focus on the different market segment opportunities at the same time as we continue to focus on our strong local market presence, says Jesper Kärrbrink, President and CEO of Eniro.

Mathias Hedlund has previously worked at the Swedish gaming company Svenska Spel where he among other things held the position as Vice President Games and Lotteries, a division that included the Internet business within the company.

- There are great opportunities for Eniro in the online market segment and by the new organization we can develop Eniro’s online business further and take advantage of the online opportunities, says Mathias Hedlund, Vice President Online Eniro.

The new organization will be in place in its entirety from January 1, 2009. Additional questions will be answered at the Capital markets day held in Copenhagen on November 6, 2008.

For further information regarding the CMD and registration see www.eniro.com

About Us

Eniro is a search company that aggregates, filters and organizes local information. Our growth is driven by users’ increasing mobility and multiscreen behavior, where we are at the forefront with modern technical solutions. For more than 100 years Eniro has helped people find local information and companies find customers. Today it is a multiscreen solution – our users search for information using their smart phones, tablets and desktops. Mobile advertising is today the fastest growing part of Eniro’s business. Eniro is the local search engine. A smart shortcut to what you need, no matter where you are or where you are going. Eniro is one of the largest search companies in the Nordic region and Poland. The company has approximately 2,000 employees and has been listed on NASDAQ Stockholm since 2000. During 2014, Eniro revenues amounted to SEK 3,002m and EBITDA was SEK 631m. Approximately 88 percent of Eniro advertising revenues come from multiscreen channels. The company’s headquarters are located in Stockholm, Sweden. More on Eniro at www.enirogroup.com. Eniro – Discover local. Search local.

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