JENNIFERLOPEZ.com LAUNCHES AS ULTIMATE ONLINE BACKSTAGE PASS

Tune In at 4pm PT Today For Jennifer Lopez’s Special  Announcement Streamed Live on JenniferLopez.com  

Superstar’s Website Offers Special VIP Section For Ultimate Fan Interaction

Los Angeles, CA (04.30.12)  Jennifer Lopez launches her ultimate online fan community today at JenniferLopez.com with a live streamed announcement viewable at 4pm PT/7pm ET. She has also revealed that JenniferLopez.com will offer the ultimate online backstage pass to her fans as a place to congregate and interact with the superstar, making her upcoming tour the most interactive ever with unprecedented communication with her community of fans.  JenniferLopez.com is the latest EQAL Media Network.

Fans can register on the site for access to the “Tour Feed” section where there will be ticket giveaways for each show day, interviews, messages, pictures and more behind the scenes content from backstage on the yet unannounced tour.  Through the social media aspects of the site, fans will be able to post messages to Jennifer and one another and to be guest bloggers.

“Backstage passes” for JenniferLopez.com will be offered at no cost to all who register at the site .  Check in now for updates on Jennifer, her music, her TV shows and more.

Miles Beckett, Co-founder and CEO of EQAL and Greg Goodfried, Co-founder and President of EQAL say, ”We are thrilled that the amazing Jennifer Lopez will utilize the distinctive functionality of the EQAL Media Networks to allow her fans an online backstage pass for the upcoming tour.” 

Continued Rob Weiss, Chief Content Officer and Head of Media Networks for EQAL, “Jennifer Lopez’s tour is sure to be a highlight of the summer and we are so happy to offer a platform for personal communication between Jennifer and her community of fans.”

On the site, Jennifer will unveil the backstage area and everything that goes on behind the scenes to make a big tour run – the costumes, the sets, the dancers, the singers, the musicians and will introduce other people who make the shows happen.  She’ll share her tour diary and encourage fans to write in as guest bloggers with their own experiences.  Fans can share their favorite songs, costumes, dances and more. 

The site is the go-to destination for Jennifer Lopez online featuring consistently updated content on all of Jennifer’s activities through blog posts, videos, photos and a fully functioning social media platform that allows fans to communicate with Jennifer and each another.

For more information, please visit JenniferLopez.com to become a registered user and to sign up for the “Tour Feed” which will begin issuing backstage access on the site in conjunction with the launch of the upcoming tour. Follow Jennifer on Twitter @JLo.

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About Jennifer Lopez: @JLo

International icon, Jennifer Lopez is an entertainer, recording artist, film actress, producer, fashion designer, entrepreneur and philanthropist.  Lopez has sold over 55 million records worldwide and has starred in multiple # 1 box office films including The Wedding Planner and Monster-In-Law.   She has achieved global landmark success and broken records when it come to her music.  Last year, "On The Floor" became the Most Watched Music Video by a female artist in the History of YouTube, with a staggering 1/2 billion views!  

JLO's music has impacted every continent in the world, transcending borders and languages.   The music and her celebrity has struck a common thread with all generations and all "walks of life."   With #1 singles, #1 albums, #1 music videos, #1 TV series, #1 box-office smashes, Jennifer Lopez is the definition of an icon.   The Wedding Planner was the nation's top grossing film, in 2001, while her album, JLO, was #1 on the Billboard Top 200 Chart.    

The two simultaneous #1 honors made Lopez the first woman in history to have a #1 movie and album in the same week.  Lopez  set the standard for celebrity branding in fragrance, apparel and accessories.  She has launched world-wide campaigns as the ambassador of L'Oreal and Venus Gillette and many more.    

In 2011, the successful launch of an exclusive fashion collection with Kohl's was another milestone.   Her new fragrance, Glowing, marks the 18th successful launch of a string of fragrances with combined sales exceeding $1 billion. Jennifer founded her "Maribel Foundation" along with her sister, Lynda and for years has been dedicated to improving the health and well-being of women and children and raising the level of medical care available to them.    Coming full circle, Jennifer has been named the spokeswoman of the Boys & Girls Club of America, the same organization where she enjoyed the benefits as a girl growing up in the Bronx.   2012 will mark another first, embarking on the most extensive concert tour of her career.

About EQAL :

EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, La La Anthony, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT’s Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15 , KateModern and Harpers Globe .  In April, EQAL launched u look haute, the premier fashion and beauty channel on YouTube which surpassed 1 million video views in its first 16 days.

Contacts:

For Jennifer Lopez, contact:  Mark Young  mark@thefamefactory.net

For JenniferLopez.com, contact:  Jill Siegel  jill@EQAL.com   917.214.1710

For Epic Records, contact:  Lauren Ceradini lauren.ceradini@epicrecords.com   212.833.7965

About Us

About EQAL:EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT's Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe. In April, EQAL launched u look haute, the premier fashion and beauty channel on YouTube.

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