TYSONCHANDLER.com LAUNCHES WITH AN INSIDE LOOK INTO THE NEW YORK KNICKS’ STAR CENTER AND 2012 NBA DEFENSIVE PLAYER OF THE YEAR’S LIFE

Interactive Site To Feature Personal Blogs, Giveaways and Conversation As Well As Updates From The World of Tyson

Los Angeles, CA --- (05.02.12.12) TysonChandler.com is the latest EQAL Media Network to launch as an interactive source of news and notions from the beloved New York Knick, newly named 2012 NBA Defensive Player of the Year, Team USA Player, and philanthropist Tyson Chandler. The launch was announced by EQAL, the next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. The site is an interactive online community and go-to resource for Tyson’s personal take on being a pro basketball player, an art and style aficionado, a comedy enthusiast, an avid traveler and a devoted family man.

TysonChandler.com serves as a premier destination for basketball fans, style mavens, art-lovers and like-minded individuals. The site offers a window into Tyson’s life, from basketball to his interests in photography, family life and giving back to the community. The vibe of TysonChandler.com is hip yet understated, and includes a plethora of subjects that will inspire and involve users.   The site, which will be updated daily, features Tyson’s personal blog and a section to interact with him and his online community by sharing thoughts, photos, videos and more. TysonChandler.com is the ultimate center of activity for Tyson, incorporating the star’s Twitter, Facebook, Google +, YouTube and other social media applications.

Tyson says, “With my relaunched site, I’m looking forward to staying connected with fans year-round through TysonChandler.com. I created this site to give fans an insider’s perspective on my life on and off the court.”

“Tyson Chandler brings all of the elements that make a website successful – personality, devotion to his fans and an active life he is open to sharing with the community that builds around him online,” says EQAL’s Co-founder and CEO Miles Beckett. Adds EQAL Co-founder and President, Greg Goodfried, “Sports fans are some of the most vocal and active and TysonChandler.com is a perfect place for them to gather around a great player.”

About Tyson Chandler:

The basketball world has known about Tyson Chandler ever since the unusually tall nine-year-old was recruited by a local coach in San Bernardino, California. The entire world has known his name ever since the Compton Dominguez high school freshman was profiled on 60 Minutes. And ever since he was taken as the second pick in the 2001 NBA Draft, Tyson Chandler has worked to become a force on the greatest basketball stage in the world.

In his nine years in the NBA so far, he has done just that. He’s been an active participant in the NBA’s Read to Achieve program, and while in Chicago and New Orleans worked extensively with youth programs and in the community to renovate outdoor basketball courts, work to combat teen violence, help rebuild homes destroyed by hurricane Katrina, and more.

Tyson completes his first season in NYC as one of the best big men in the game, and looks to replicate the hard work and leadership that brought renewed hope to the Dallas Mavericks faithful in 2010, who believed that Tyson was the key to bringing a title to the “Big D.” And they were right.

About EQAL:

EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, La La Anthony, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT’s Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches more than 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe.  In April, EQAL launched u look haute, the premier fashion and beauty channel on YouTube which surpassed 1 million video views in its first 16 days.

Contacts:

For TysonChandler.com:

Jill Siegel jill@EQAL.com 917.214.1710

For Tyson Chandler:

Jaymee Messler jaymee@excelsm.com 646.454.5905 

About Us

About EQAL:EQAL is a next-generation media company that combines technology and people to power 24/7/365 digital media properties around consumer brands and celebrities. An EQAL media property is a multiplatform digital magazine that creates a seamless experience for fans across various devices and social networks. With over 25 media properties, including Nick Cannon, Bethenny Frankel, Elizabeth Banks, The Kind Life with Alicia Silverstone, Stan Lee, Tori Spelling, Lauren Conrad, Sugar Ray Leonard, Bella Thorne, Derek Hough, Michelle Phan, KRAFT's Real Women of Philadelphia, Walk With Walgreens, and YouTube phenoms Elle & Blair Fowler, our network reaches nearly 30 million trend-setting consumers and generates over 3 billion content impressions every month. EQAL was founded by online programming pioneers Miles Beckett and Greg Goodfried who created many of the "firsts" in the development of the online video industry with lonelygirl15, KateModern and Harpers Globe. In April, EQAL launched u look haute, the premier fashion and beauty channel on YouTube.

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