Geocaching.com Unveils Latest Branded Promotion with Doubleday, John Grisham
Geocaching.com Bridges Digital and Tangible for Big BrandsOctober 3, 2012 – SEATTLE – Geocaching.com announces its latest partner, The Doubleday Publishing Group for John Grisham, in a series of cutting edge promotions. The trend of big brands turning to Geocaching.com for promotional campaigns continues with John Grisham’s latest book “THE RACKETEER” (Doubleday; On Sale: 10/23/12). The Geocaching.com John Grisham promotion launched on Tuesday October 2, 2012 ahead of the book’s official release on October 23rd. Doubleday joins