Ericsson and EMT bring 3G multimedia services to EstoniaEstonian mobile operator EMT today launched their commercial 3G network based on Ericsson 3G core and radio technology. As the sole supplier, Ericsson has delivered a complete 3G/WCDMA network and related services. Under the agreement, Ericsson will also provide its hosted personalized music service and video service for EMT based on Ericsson Service Delivery Platform-Media.
Valdo Kalm, Chief Executive Officer, EMT, says: "Launching 3G with our attractive package of new services is a perfect opportunity for EMT to increase data revenues. We see it as the logical next step in the evolution of mobile services, and we are confident we can take that step together with Ericsson, following our successful partnership in GSM and GPRS/EDGE."
Veiko Sepp, President, Ericsson Estonia, says: "We are happy that our long-standing relations with EMT have reached a new level, and we see it as an exciting challenge to bring new opportunities to the Estonian mobile communications market. We hope that the combination of new technology and an attractive mix of video, music and mobile broadband services will thrill EMT customers and invite new content providers to join the race in Estonia."
Ericsson's hosted service makes it possible for EMT to introduce the latest content to its subscribers in an easy, speedy and cost-efficient manner. Ericsson ensures the delivery of the service whilst EMT will be able to focus on core business and customer relationships.
Ericsson and EMT have built a strong partnership over the last decade. Ericsson has previously been selected by EMT as sole supplier of GSM Core and Radio Network, including GPRS/EDGE.
Ericsson is the world's leading 3G supplier, with a 35 percent market share for the GSM family, including WCDMA, and is also the industry leader in managed services with more than 50 contracts with operators around the world.
Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
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EMT, a company in Estonian Telecom group, majority owned by the Telia Sonera Group, is the largest and most experienced mobile communications operator in Estonia with a leading position measured by number of customers, financial indicators, development of coverage and size of networks, diversity of services and potential of value-added services. EMT is recognized for its leading-edge innovative business activities: the company was the first in Estonia to launch GPRS services and now 3G services, and was one of the first in Europe to offer a wide range of Mobile Internet services, mobile parking and location based services.