Ericsson launches Zopps - a unique online community

Ericsson launches Zopps - a unique online community Ericsson is taking a unique Internet initiative through its launch of Zopps (http://www.zopps.com), an international Internet community for the company's employees, their families, retirees, former employees, and consultants. At Zopps, members from around the world can socialize, exchange ideas, learn, and network through this online community. st The official launch of Zopps is October 1 during Fall InternetWorld in New York City, New York. A version of the site is currently being tested with people from more than 40 nations. Ericsson's new online community has over a quarter of a million potential users. Zopps is an extranet solution, which is based outside of Ericsson's business critical computer systems, that is, outside the firewalls. This enables access to Zopps from any web-based Internet connection including connections via mobile equipment. "Zopps is a good example of how Ericsson is utilizing new media to educate and communicate with our employees," says Johan Ljungqvist, Director of Internal Communications at LM Ericsson. "These types of applications strengthen Ericsson's position as a world leader in the IT arena." In addition to communications tools, such as chats, discussion forums, email, and the unique Zopps pager which offers instant messaging, users can read news and access other content from a number of well-known providers. Users can spontaneously create knowledge networks, known as clubs, based on their own special interests. It also offers its members discounts at selected online stores. "Zopps is a dynamic, interactive environment that stimulates communication, enables collaboration, and encourages creativity for Ericsson-related people worldwide," says William Agostini, Corporate Manager, Intranet Strategies, at LM Ericsson Corporate Communications. Ericsson is the leading provider in the new telecoms world, with communications solutions that combine telecom and datacom technologies with freedom of mobility for the user. With more than 100,000 employees in 140 countries, Ericsson simplifies communications for its customers - network operators, service providers, enterprises and consumers - the world over. Please visit Ericsson's Press Room at: http://www.ericsson.se/pressroom FOR FURTHER INFORMATION, PLEASE CONTACT Helena Norrman, Press Manager Phone: +46 8 719 3829, +46 70 344 4088 E-mail: helena.norrman@lme.ericsson.se Johan Ljungqvist, Ericsson Corporate Communications Phone: +46 8 719 0182, +46 70 519 0182 E-mail: johan.ljungqvist@lme.ericsson.se William Agostini, Ericsson Corporate Communications Phone: +46 8 719 8904, +46 70 519 8904 E-mail: william.agostini@lme.ericsson.se

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Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of more than 111,000 experts who provide customers in 180 countries with innovative solutions and services. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5 billion). The Ericsson stock is listed on Nasdaq Stockholm and on NASDAQ in New York. Read more on www.ericsson.com.

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