Ericsson to showcase mobile TV using MBMS at 3GSM
MBMS facilitates mobile broadcasting of multimedia services - such as mobile TV - over existing 3G networks. It is a key enabler of mass market mobile TV penetration and allows an unlimited number of concurrent users to use the service.
The MBMS demonstration will showcase high-quality mobile TV on a prototype U365 mobile platform. Participants will enjoy interactivity and fast channel switching.
The demonstration follows Ericsson's successful completion of the world's first live MBMS trial in 2006 and is a precursor to the commercial rollout scheduled for 2008. In the interim, Ericsson will also offer several mobile platforms supporting MBMS, enabling commercial launch of handsets during 2008.
MBMS complements the unicast and HSPA (High-Speed Packet Access) solutions already employed in mobile networks by utilizing existing infrastructure to add broadcast capabilities.
Ericsson is shaping the future of mobile and broadband internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.
Read more at www.ericsson.com
FOR FURTHER INFORMATION, PLEASE CONTACT