Erin Richards is one of Toronto’s best known media relations specialists whose network of media contacts spans across the nation. She currently works with a wide range of clients; consulting with agencies, local startups, large brands, as well as directly with athletes and personalities looking to build a personal brand. During her years with Canada’s public broadcaster, CBC, she has managed a team of communications specialists across the radio, news, digital, documentary, sports and entertainment files. Prior to that, she worked as a publicist on a number of television programs, representing network talent, and on sports programming during the Sochi 2014 Olympics. She has also been a Senior Consultant at Veritas Communications. On the agency side she has applied her unique expertise to a variety of clients and projects across industries - from helping to grow brand awareness for startups to managing established brands such as Lise Watier Cosmétiques, Target, Vancouver 2010 Winter Olympics, Mott’s Clamato, Wines of Ontario, Maple Leaf Foods, and many more. Erin actively mentors young people interested in getting into communications through the 10,000 Coffees platform. She writes for Social Media Today, has been a speaker at Humber College’s Social Media Refresh Conference and a panellist at the Soho House Breakfast club on, ‘How To Pitch Media’.