Ethos Marketing to represent Newmark Hotels

A new and exciting partnership has been born.

Newmark Hotels, one of South Africa’s fastest growing hotel management groups with properties in both South Africa and Mozambique has appointed Ethos Marketing as their UK office.

Ethos is one of the first representation companies to set up in the UK to market South Africa - clocking up nearly 20 years in the business.  Ethos' portfolio of clients includes some of southern and East Africa's top hotels, lodges and resorts - and some of its longstanding clients, (such as The Blue Train and Garonga Safari Camp) have been loyal clients for over 16 years.

Ethos Marketing is a team of 6 unique individuals who all bring different strengths to the mix – including training, product development, event planning, brand affinity marketing, PR and social media.   Ethos has a strategic approach to driving sales through the travel trade and its long established relationships and reputation in the industry opens doors for its clients. Add to this the passion, focus and the over 40 years’ experience Newmark has in hospitality and it should be a winning combination.

Newmark has a growing portfolio of boutique hotels, including:

Victoria & Alfred Hotel

Steeped in history, offering charming colonial ambience and spectacular views of the harbour and Table Mountain from the V&A Waterfront’s Pier Head.

The Dockhouse Boutique Hotel & Spa

Originally the Harbour Master’s private residence in the 1800’s – now one of Cape Town’s most intimate, elegant boutique hotels offering complete exclusivity - with unobtrusive butler service!

Queen Victoria Hotel

A haven of calm and understated opulence amid the hustle and bustle of the Waterfront. Located on a secluded enclave that overlooks majestic Table Mountain, the City Bowl, Cape Town Harbour and the Atlantic Ocean.

La Splendida Hotel

Gorgeous art-deco style double-storey penthouse hotel on the bustling Mouille Point promenade, just minutes away from the beaches, bars and the V&A Waterfront. Views of the sea or mountains. The ultimate beach retreat – so close to the shore its neighbour is a lighthouse!

Motswari Private Game Reserve

NEW TO NEWMARK! A founding property of the Timbavati Reserve bordering the Kruger National Park, with over 30-years of heritage and history. Family-owned and run by the Geiger family, Motswari offers luxurious accommodation, personalised service, the “Big 5” including the famous white lion - and some of the most skilful rangers you will find anywhere.

Coral Lodge 15.41

NEW TO NEWMARK! Built on the privately-owned peninsula reserve, Varanda, offering barefoot-luxury, pristine beaches, inspiring culture, unforgettable cuisine, a spa and unsurpassed service. Activities include diving, snorkelling, fishing, sailing, windsurfing and exploring mangrove forests with prolific birds and wildlife. Ideal for exploring the historical Ilha de Mozambique and Whale watching between July and October.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.


About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit