Serena proves it pays to be a good employer

Serena Hotels Tanzania honored for Exemplary Employment

Serena Hotels Tanzania has recently received a compliance recognition award from the National Social Security Fund (NSSF) for its continued compliance record with the Fund, presented on 12th February 2013 by Second Vice President of Revolutionary Government of Zanzibar, Ambassador Seif Ali Iddi at Mount Meru Hotel during the official opening of the Third NSSF Stakeholders Meeting.

Serena Hotels is one of very few exemplary employers in Tanzania who have excelled in various sectors including financial, mining, transport and communication and received recognition in the Tourism Sector Category.

John Mwamakulah- the Human Resource Manager, Serena Hotels Tanzania acknowledged this award saying “…Serena Hotels is an equal opportunity employer and benevolence is at the center of our managerial practice. Other than seeking to always provide our employees with a balanced, conducive work environment, their well-being and involvement in the day to day operational issues is also important to us and hence this recognition”.

Last year, Serena Hotels was awarded “Best Hospitality, Travel and Tourism in Africa” by the African Business Awards, as recognition for being one of Africa's leading companies who have excelled in best practices and driven Africa's rapidly transforming economy.

The Serena Hotels spans some of the most evocative, exotic and enchanting destinations in the world. With a portfolio of twenty four Hotels, Safari Camps, Lodges and Resorts located in Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique, and eleven properties in Afghanistan, Pakistan and Tajikistan, the Serena Hotels service profile offers unprecedented comfort, amenities, warmth and personal attention. With a focus on product quality, high service standards and guest satisfaction Serena Hotels will definitely continue in its quest to be the Hotel of choice for any discerning traveller.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.


About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit