Serena shines at ITB

Zanzibar Serena Inn has received recognition as one of the Best Hotels worldwide with outstanding level of customer satisfaction – an award by Studiosus, Germany.

The “Studiosus Quality Award 2013” sets apart Zanzibar Serena Inn as a valued quality service provider who has not only shown consistence in service delivery, but is also committed to customer satisfaction.

Presenting the certificate to the Serena Hotels team, Mr. Ulrich Rosenbaum- the General Manager Studiosus said “the client feedback for Zanzibar Serena Inn has been consistently very good”.

Mahmud Janmohamed, Managing Director of Serena Hotels said that “this recognition in itself is indeed an honor and a challenge to us to consistently ensure and encourage the sustainable integrated ethical approach to development of the Zanzibar Serena Inn brand, as well as other Serena Hotels across East Africa and Mozambique”. He added that “the Company will continue to work on supporting the growing tourism industry in Eastern Africa, and that it validates its belief that with the changing nature of guest expectations it is the quality of service and product that will continue to determine the destination choices which clients make.”

A member of the prestigious Small Luxury Hotels of the World, Zanzibar Serena Inn is styled to represent the epitome of Swahili style, ethnic elegance and Arabic opulence and is a haven of tranquility and opulence among the bustle of one of Africa’s most ancient and most enchanting towns. (

The Serena Hotels spans some of the most evocative, exotic and enchanting destinations in the world. With a portfolio of twenty five Hotels, Safari Camps, Safari Lodges and Resorts located in Kenya, Tanzania, Zanzibar, Uganda, Rwanda and Mozambique, and eleven properties in Afghanistan, Pakistan and Tajikistan, the Serena Hotels service profile guarantees unprecedented luxury, extensive amenities and unrivalled warmth and personal attention. The focus has been on product quality, high service standards and guest satisfaction and with this combination, Serena Hotels will definitely continue in its quest to be the Hotel of choice for any discerning traveller.

Claire Roadley
Marketing & PR Manager
Ethos Marketing®
Unit 5, Field Place Estate, Byfleets Lane, Broadbridge Heath, Horsham, RH12 3PB
Tel: 44 (0)1403 243619

Ethos Marketing is the UK Sales, Marketing and PR office for luxury hotels and game lodges in Southern and East Africa.


About Us

Ethos Marketing (established as African Ethos in April 1994) provides a highly effective marketing, PR and sales function in the UK for luxury hotels and lodges in Southern and East Africa.Ethos’ dynamic and professional team of six has developed a unique portfolio of prestigious clients, maintained by a constant quality of service and high level of commitment.Longstanding clients include The Blue Train and Garonga Safari Camp in South Africa (both clients since 1998) and Serena Hotels & Resorts in East and Southern Africa (clients since 2003).Other clients include Newmark Hotels (The V&A Hotel, Queen Victoria and Dock House - all on the Waterfront as well as La Splendida in Cape Town) as well as Motswari Private Game Reserve in the Timbavati (Greater Kruger) and Coral Lodge in Mozambique, Fancourt on The Garden Route, Majeka House in the Stellenbosch Winelands and Steenberg in Cape Town's Constantia Winelands.Ethos Marketing also represents 4 fantastic properties in KwaZulu-Natal including Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge and Thula Thula Game Reserve. Ethos' Zulu Route gives visitors an authentic experience of all the main highlights of the province in a range of easy to book itineraries. The 10 member properties include Amakhosi Safari Lodge, Cathedral Peak Hotel, The Cavern, Fordoun Hotel & Spa, Ghost Mountain Inn, Isandlwana Lodge Pakamisa Private Game Reserve, Tembe Elephant Park, Thula Thula and Umkhumbi Lodge. Due to the rapidly growing worldwide tourism market, and the increase in the number of facilities available, it has become increasingly important for companies wishing to take advantage of this to market themselves effectively and cost efficiently on an international basis.Ethos offers the full service from regular sales calls, trade workshops and attending consumer shows to market research, marketing, public relations and media monitoring. Flexibility is key … every agreement is tailormade to suit the particular needs of a company, in line with their strategies.For more information or to access our high res image gallery visit