Full Speaker Line-up Published for European Sign Expo’s Dedicated DOOH Conference
Hear from BSkyB, Eye, Gratterpalm, The Sound Agency, Wildstone and other thought leaders from different aspects of the DOOH world
Reigate, UK, 14 June 2013 - European Sign Expo (ESE), the dedicated signage event co-located with FESPA 2013 at ExCeL London from 25-27 June 2013, has published the full speaker schedule of the free educational conference, covering every aspect of digital signage design, implementation and use. Each day, the Screenmedia Theatre conference will begin with a Digital Signage Basics session - aimed at visitors looking to adopt digital signage technology - and subsequent presentations are divided into five key themes: Converging Channels, Digital Signage Integration, Digital Sign Design, Signs & Stores, and Signs, Spaces & Structures. Attendance to the exhibition is free for visitors who register online at www.europeansignexpo.com in advance (£55 on the day).
Vendors such as BroadSign, BrightSign, Intel and ZetaDisplay, as well as companies including Twelve Studio, H Squared and N2 Collective will deliver jargon-free presentations aimed at providing attendees with insight and advice on how to address key issues in digital signage today. Topics will range from the fundamentals of specifying and deploying networks, to examining the way that DOOH is used with other media, to retail applications, to content considerations, to how digital signage fits with the natural and manmade environment.
The organisers have delivered a top line up that will also enable brands and agencies to benefit from the opportunity to learn more about the potential of DOOH and how it can be deployed successfully within future campaigns. Picking out some choice examples: Matthew Wilkinson from the Eye, the first OOH operator to take mobile to market with the Amplify solution last year, will consider how to truly integrate the mobile experience with digital signage for maximum effect. Julian Treasure from The Sound Agency, the UK’s leading specialist agency, will discuss how sound can be harnessed in point-of-sale, marketing and branding to increase sales, brand equity and customer satisfaction. Plus, Mark Goulthorpe of MIT and inventor of HypoSurface – the world’s first 3D content delivery system where the whole of the screen surface physically moves –
will offer a far-reaching perspective on the future of display technologies.
The final schedule, also available to view on www.europeansignexpo.com, will run as follows:
Tuesday 25 June
| 11.00-12.00 | "But what do I put on there?" Best practice for the creation of digital signage contentJames Matthews-Paul, Editor-in-Chief, Output#Digital signage basics #Digital sign design |
| 12.00-13.00 | Planning and implementing a digital signage installationJeff Hastings, CEO, BrightSign#Digital signage integration |
| 13.00-14.00 | ROI from audience analyticsElaine Cook, Strategic Marketing Director - EMEA Embedded Retail, Intel#Converging channels #Digital signage integration |
| 14.00-15.00 | Digital local revolution: the advertising platform of the futureDaniel Parisien, Co-Founder and Vice President of Marketing and Strategy, BroadSign#Converging channels |
| 15.00-16.00 | Achieving consumer engagement via signage and mobileMatthew Wilkinson, Head of Mobile, Eye#Converging channels #Digital signage integration |
| 16.00-17.00 | Screens, but not as we know themMark Goulthorpe, CEO, HypoSurface and Associate Professor of Architecture, MIT#Converging channels #Digital signage integration |
Wednesday 26 June
| 11.00-12.00 | Trends in digital signage and digital out-of-home (DOOH)James Matthews-Paul, Editor-in-Chief, Output#Digital signage basics |
| 12.00-13.00 | Preparing for the digital signage apps-plosionJody Smith, Senior Solutions Specialist, BroadSign#Digital signage integration |
| 13.00-14.00 | Effective in-store communication at the last metreLeif Liljebrunn, CEO, ZetaDisplay#Signs and stores |
| 14.00-15.00 | Choosing the right medium for the retail messagePhil Holloway, Design Director, H Squared#Signs and stores |
| 15.00-16.00 | Sound ideas: how audio can make (or break) a digital signage projectJulian Treasure, Chairman, The Sound Agency#Signs and stores #Digital sign design |
| 16.00-17.00 | In-store digital signage in a multi-channel worldDave Hackney, Head of Digital Signage, Gratterpalm#Signs and stores #Converging channels |
Thursday 27 June
| 11.00-12.00 | Digital signage vs print: which technology for which application?James Matthews-Paul, Editor-in-Chief, Output#Digital signage basics |
| 12.00-13.00 | Successful design for digital signageGiles Brookes, Owner, Twelve Studio#Digital sign design #Digital signage integration #Signs and stores |
| 13.00-14.00 | Repurposing content for out-of-homeHugh Westbrook, Producer, BSkyB#Digital sign design |
| 14.00-15.00 | Communicating the brand with digital signageGavin WH Anderson, N2 Collective#Digital sign design #Signs and stores |
| 15.00-16.00 | Digital signage that works with its environmentDamian Cox, CEO and Founding Partner, Wildstone#Signs, spaces and structures |
In addition to the Screenmedia Theatre, visitors can also benefit from relevant content in the co-located FESPA 2013 (accessible with a European Sign Expo visitor pass): the Creative Corner which explores themes such as out-of-home, in-store, multi-channel, and a VIP Creative & Brand Day allowing agencies and brands to explore how they can get the most from their campaigns. The programme includes high-level contributions from Coca-Cola, Unilever, Ogilvy, McCann NY, TBWA London, and PricewaterhouseCoopers.
ENDS
Beky Cann
Neesham Public Relations
Tel: 44 (0) 1296 628180
Email: bekyc@neesham.co.uk
About European Sign Expo
European Sign Expo, incorporating Screenmedia Expo, is a dedicated signage event at ExCeL London from 25-27 June 2013. It provides a comprehensive demonstration of the latest developments in visual communication channels from conventional signage, digital signage and out-of-home media. During European Sign Expo visitors will be able to take advantage of free high quality educational information through two conference theatres on the exhibition floor. European Sign Expo is managed by FESPA. www.europeansignexpo.com
About FESPA
Founded in 1962, FESPA is a global federation of 37 member associations for the large format print community. FESPA’s dual aim is to promote the industry and to share knowledge with its members across the world, helping them to grow their businesses and learn about the latest developments. FESPA adopts a Profit-for-Purpose business model, reinvesting millions of Euros into the global printing community over the last seen years to support its growth. www.fespa.com
Forthcoming FESPA events include:
* European Sign Expo, 25-27 June 2013, London, UK
* FESPA 2013, 25-29 June 2013, London, UK
* FESPA Fabric 2013, 25-29 June 2013, London, UK
* FESPA Mexico, 15-17 August 2013, Mexico City, Mexico
* FESPA Eurasia 2013, 3-5 October 2013, Istanbul, Turkey
* FESPA China 2013, 18-20 November 2013, Shanghai, China
* FESPA Digital 2014, 20-23 May 2014, Munich, Germany
Issued on behalf of European Sign Expo by Neesham PR
Tags:
