Europolitan Vodafone is now Vodafone

4/15/2002 8:05 AM EST

Europolitan Vodafone is today changing its brand name to Vodafone to
elucidate the collaboration with the Vodafone group, the world's largest
network for mobile communication. Information about the name change has
been distributed for some time now. In upcoming months there will be a
host of marketing activities, new services and special customer offers.

"Our company has come a long way since its founding eleven years ago. It
is a fantastic achievement to have joined the world's largest mobile
network, a Group represented on five continents with over 200 million
mobile telecom users. This means that we have the resources to bring our
customers a strong service offering both at the national and the
international levels, and this can only benefit both business people and
private consumers," says Jon Risfelt, President and CEO of Vodafone in
Sweden.

Collaboration within Vodafone has already resulted in a large number of
mobile services that can also be used outside Sweden, and it will
continue to do so. Recently, Vodafone was the first mobile operator in
Sweden to launch GPRS roaming in three countries outside the Nordic
region, and the offering will be extended to several other European
countries.

"Our international services are a result of the collaboration within the
Vodafone Group and we plan to launch even more international services
during the year, both for pre-paid customers and subscription
customers," says Jon Risfelt.

Since January this year, the change of name has been regularly
communicated in TV commercials and in the press, with excellent results
for Vodafone in terms of awareness figures. The company plans to
continue publicising the change of name through a series of marketing
activities and campaigns targeting its customers.

Also the company names changes. Europolitan AB´s new name is Vodafone
Sverige AB and the store chain Europolitan Stores AB changes its name to
Vodafone Stores AB. Vodafone Sverige AB's parent company, Europolitan
Holdings AB, listed on the stock market, will retain its legal name
until further notice.

Fore more information, please contact:

Marie Stenberg Bark, Head of Market Communication
Tel.: +46 708 70 80 70, e-post:  

Johan Holmgren, Director Public Relations
Tel.: + 46 708 33 14 00, e-post:  

Vodafone is the world's largest mobile network and is represented in 28
countries on 5 continents. It has more than 200 million mobile telecom
users. Our services enhance the efficiency of companies' operations and
make it simpler and more fun for people to communicate. Vodafone is
represented in Sweden by Europolitan Holdings AB and its subsidiaries,
Vodafone Sverige AB and Vodafone Stores AB. Europolitan Holdings AB is
listed on Attract 40 on the Stockholm Stock Exchange's O list. The
majority shareholder is Vodafone Group Plc, which owns 71 per cent of
the shares, while private shareholders, investment companies and pension
funds own the remaining 29 per cent. Read more at www.vodafone.se and
www.vodafone.com.