EXEL WEBSTORE 2.0 NOW OPEN - Geographical expansion with larger product portfolio

Geographical expansion with larger product portfolio


Melbourne (Australia) and Joensuu (Finland) are the new Exel production sites integrated into the Exel Webstore 2.0. With this expanded global footprint we can now introduce a wider product portfolio with competitive prices directly from several factories. Exel Melbourne factory is specialized in prepreg tubes – both carbon and glassfibre, that are typically used e.g. in water sport and boating applications. Joensuu factory brings a wide range of telescopes, tubes and profiles to Exel online customers.

“Exel Webstore 2.0 is a natural step in implementing our digitalization strategy”  says Mr. Kari Loukola, SVP Sales and Marketing. “Exel Webstore will be expanded to cover all eight Exel production sites globally. Exel Webstore 2.0 enables us to take products from other companies into our online shop. The deliveries of 3rd party products can be made from Exel warehouses or directly from other company warehouses. Exel Webstore 2.0 offers a great channel to introduce the composite products to totally new customers and new applications and thus builds a unique global market platform in composites industry.”

“Exel Webstore 2.0 is the first step also in automation of order delivery process in Exel” say Ms. Riina Seppänen, Customer Service Manager. “This new platform is increasing our efficiency significantly providing faster order throughput time and short delivery times. This way we can serve our new and existing customers even better. In addition to this we are also able to serve customer segments we had had challenges to reach with traditional direct sales model”.

For further information please contact:
Mr. Kari Loukola, SVP Sales & Marketing, Exel Composites
tel. +358 40 50 40 755

Ms. Riina Seppänen, Customer Service Manager, Exel Composites
tel. +358 50 5580216


Exel Composites in brief

Exel Composites (www.exelcomposites.com) is a leading composite technology company that designs, manufactures and markets composite products and solutions for demanding applications. Exel Composites provides superior customer experience through continuous innovation, world-class operations and long-term partnerships.

The core of the operations is based on own, internally developed composite technology, product range based on it and strong market position in selected segments with a strong quality and brand image. Profitable growth is pursued by a relentless search for new applications and development in co-operation with customers. The personnel's expertise and high level of technology play a major role in Exel Composites' operations. Exel Composites Plc share is listed on Nasdaq Helsinki Ltd.

About Us

Exel Composites is the world’s leading composite technology company that engineers and manufactures composite products and solutions to an extensive range of demanding industrial applications. The core of the business is based on the employees’ high level of expertise and own, internally developed composite technologies, which have been perfected over decades with a steady focus on innovation. With nine manufacturing plants across Europe, Asia, and North America, and a global sales network, Exel Composites is firmly driven by superior customer experience and world-class operations. Headquartered in Finland, Exel Composites employs approximately 650 people globally. The company’s shares are listed on the Nasdaq Helsinki exchange. www.exelcomposites.com