Falcon F900 receives enthusiastic reception at Dubai Launch

British manufacturer’s new catering equipment Series is just the job for Middle East kitchen design

9 November 2015, the British Embassy, Dubai

Falcon Foodservice Equipment launched its new F900 Series of commercial catering appliances to the Middle East market at a special event at the British Embassy in Dubai on November 9th 2015.  The launch was hosted by HM Deputy Consul General Ian Gibbons and attended by leading foodservice operators, consultants and equipment suppliers in the region. 

Falcon export manager Robert Purves opened proceedings, followed by Ian Gibbons who welcomed the guests.  Tim Tindle, managing director of Falcon, then presented the F900 Series, revealing that it had been developed with the Middle East market very much in mind.  “The F900 delivers the flexibility and cost benefits of a top-end modular cook line with the designer looks and hygiene benefits of a one-piece suite,” he said.  “As you would expect from Falcon, its performance is outstanding – and it looks fantastic.  It’s ideal for both the busy kitchen and front of house theatre-style cooking.” 

The F900 Series is a comprehensive range of professional catering equipment, including ranges, boiling tops, induction, griddles, chargrills, fryers, pasta cooker, bratt pans, boiling pans and grills – all built to Falcon’s uncompromising standards.  The Series also features Falcon’s newly-developed Dynamic Link System (DLS)*, which creates an almost seamless link between appliances.  It’s this that allows modular units to look and perform like a one-piece top.  The Series is fully compatible with ME regulations while features such as the interchangeable jets make it compatible with a variety of gasses. 

A selection of F900 Series products were available for guests to check over whilst they enjoyed drinks and canapés.  To round off the evening, Tim Smith, CEO of Falcon's parent company AFE, thanked those attending for their time and for their enthusiastic reception of the new products. 

“It’s been a fantastic evening,” said Tim Tindle.  “The positive reaction to F900 at the launch event in the Gulf mirrors that already experienced in Europe. In Europe we are now seeing a steady increase in F900 orders every week and the response of end users, dealers and consultants at this event suggests that the F900 Series will be a major asset in successfully growing our business in the Gulf.”

Falcon is the market-leading UK manufacturer of professional cooking equipment.  With a company history going back nearly 200 years, Falcon now supplies operators throughout the catering industry, exporting around the globe.  Its comprehensive product portfolio is backed by award-winning customer support.  Visit www.falconfoodservice.com for more information. 

*Patent pending, application no. GB 1511389.7

Falcon is the market-leading UK manufacturer of professional cooking equipment. With a company history going back nearly 200 years, Falcon now supplies operators throughout the catering industry, exporting around the globe. Its comprehensive product portfolio is backed by award-winning customer support. Visit www.falconfoodservice.com for more information.

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Falcon F900 ME launchNov-15

Press Enquiries:

Alison Haynes at The Publicity Works: +44 (0)1263 761000 falcon@publicityworks.biz  

For more news about Falcon visit the press office at www.publicityworks.biz

Barry Hill, marketing manager at Falcon Foodservice Equipment: +44 (0)1786 455200

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Falcon is the market-leading UK manufacturer of professional cooking equipment. With a company history going back nearly 200 years, Falcon now supplies operators throughout the catering industry, exporting around the globe. Its comprehensive product portfolio is backed by award-winning customer support

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