Falken confirmed as Official Tyre Manufacturer of Coventry Motofest
Falken Tyre will be the Official Tyre Manufacturer at Coventry Motofest, taking place on May 29th-31st 2015
Coventry Motofest is a free, family-focused motoring festival that combines live racing, demonstrations, static displays and live music. Following a successful inaugural year, performance tyre manufacturer Falken will partner the event for 2015, with significant branding across signage, the event’s online presence and marketing materials.
It’s the first time that Falken Tyre has supported the event and follows the recent announcement that it will partner with the UK’s Rugby League competition through the First Utility Super League this season, its maiden partnership outside of the motorsport and motoring industry.
At Coventry Motofest, Falken’s UK drift team will demonstrate ultimate levels of car control as they perform on Coventry’s iconic ring road, while the event’s official pace car will also feature Falken tyres.
“Having had a small yet successful presence last year, we were keen to increase our involvement with this fan-focused event and we’re delighted to confirm our partnership as Official Tyre Manufacturer of Coventry Motofest,” says Falken’s UK director Matt Smith.
Shod in Falken tyres, the UK drift team, which comprises former British Drift Champion Matt Carter, Paul Cheshire and Kirsty Widdrington, and Irish Drift Champion James Deane will drift sideways at speeds in excess of 80mph on sections of the Coventry ring road, which have been closed during the weekend for the event.
Falken Tyre-backed drivers Catherine Harris and brother Tom Harris, former BriSCA F1 World Champion, will also attend the event with their BriSCA Ministox and BriSCA F1 Stock Car.
Driving a 650bhp Nissan R32, the team’s Matt Carter will find this a new challenge: “We’re all very used to drifting on racetracks but this uneven and greasier surface, with concrete walls and barriers to avoid, will be completely new. However, it will definitely make for an exciting performance. We’ve got a great show planned and we can’t wait to get out there and demonstrate what can be done.”
“Visitors can expect tyre smoke and a great variety of entertainment!” adds Falken’s Smith. “The on-road drifting is a UK first and will really illustrate the performance of Falken’s tyres and the impressive skills of our drift team.”
“We’re thrilled to welcome Falken as Official Tyre Manufacturer of Coventry Motofest,” says James Noble, the festival’s director. “The brand’s drifting team presentation is set to be a fantastic spectacle, alongside our live action oval track, static displays and live music. Car, race and performance fans won’t be disappointed.”
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About FALKEN Tyre Europe
The technology and development of Falken High Performance Tyres and their driving characteristics have for many years been derived from motorsport, most recently its participation in the American Le Mans Series and Nürburgring 24 Hours. Tyre technologies developed on track are often transferred to the road, offering improvements in wet and dry grip, efficiency, feeling and control.
Falken Tyre Europe is a brand of Sumitomo Rubber Industries Japan, with European headquarters near Frankfurt. Falken has aggressively expanded its product range, launching new products in new sectors and niches across Europe. Falken’s current products range from the track-inspired Azenis series including the latest FK453 flagship through to the efficient and innovative ZE914 and the rugged all-terrain WildPeak A/T and cold weather HS449.
All FALKEN products fulfil the ISO standards 9001 and 14001. For more information visit either www.falken-europe.com or www.facebook.com/falkenmotorsports
Falken tyres are produced to the highest-quality standards – all production facilities are ISO9001: 2000 and ISO / TS 16949:2002 certified. Additionally, all factories have certification under the ISO14001 Environmental Management System.