Falken to launch new TV advertising campaign in Northern and Eastern Europe
‘Be On the Pulse of High Technology and Performance’ is the theme of Falken Tyre’s new television commercials aimed at Northern and Eastern Europe, with the launch of this campaign to coincide with the return leg of the Bundesliga German football league.
The clips, which range from seven to twenty seconds in length, will be screened by TV broadcaster Eurosport before match kick-off and at half-time. The Bundesliga is one of the most popular sporting events in these markets, generating high viewing figures.
“We anticipate that our strategy will deliver significant reach amongst our target group in these growth markets. Our TV advertising campaign is designed for maximum emotional impact on end-customers and wholesalers alike, and will firmly anchor our brand among these sectors over the long term,” explains Stephan Cimbal, head of marketing at Falken Tyre Europe GmbH.
After concentrating its advertising almost exclusively on motorsport in the past, Falken is now adding a further advertising platform for the Falken brand by shifting its focus to football. The new TV advertising campaign is also an effective element in activating the tyre company’s premium partnership with team FC Ingolstadt: filming took place at the club’s Audi Sportpark ground and featured players from the up-and-coming team.
To highlight the extensive range of Falken Tyre products, the advertisements include footage of a Ford Mustang and an Audi TTS in action, equipped with Falken tyres.
Press Contact
Elan PR Ltd
Melissa Wicks
T: 44 (0) 1295 780411
M: 44 (0) 7835 590481
e: mel@elan-pr.com
About Falken Tyre Europe
The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 23,000 employees it's the seventh largest tyre manufacturer worldwide. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001, 16949 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com
Media contact company: FalkenTyre Europe, Kerstin Schneider
Press Office, Tel.: 49 69 247 5252 676, Fax: 49 69 247 5252 11,
E-Mail: k.schneider@falken-europe.de
Tags:
