Skoda Superb relies on Falken Tyres and their safety and fuel efficiency

Czech automotive and engine manufacturer Skoda, part of the VW Group since 1991, has chosen to rely on Falken’s high-selling ECORUN tyres as the OE tyres for its Superb model. Skoda will factory-fit its most popular mid-range car with Falken ZIEX ZE 914 ECORUN tyres as standard, in both 17” and now in 16” sizes.

The third generation of the Skoda Superb, production of which launched in May 2016, is powered by new EU 6 engines for more performance than ever before, coupled with fuel savings of up to 30 per cent. In addition, the Skoda Superb offers outstanding value for money – a characteristic it shares with Falken tyres. But Falken also delivers many more benefits. Tyre testers from the German magazine auto motor sport gave the Falken ZIEX ZE914 a rating of ‘Recommended’ in its March 2016 issue (No. 7). The tests were held at an Italian handling track and included eight further tyre brands. The testers also praised the ZIEX ZE914 for its “well-balanced performance in wet conditions, with extremely neutral handling and high steering precision” as well as “good ride comfort”.  

Christian Stolting, Key Account Manager at Falken Tyre Europe, is delighted with the new order: “Skoda is a great brand that’s really going places. We’re especially proud to be expanding our partnership with the company, and we aim to continue doing so in the future.”

Press Contact
Elan PR Ltd
Melissa Wicks
T: 44 (0) 1295 780411
M: 44 (0) 7835 590481
e: mel@elan-pr.com

About Falken Tyre Europe  

The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 30,000 employees it's the sixth largest tyre manufacturer worldwide. In 2001 and 2014 SRI was selected to appear in Thomson Reuters’ “Top 100 Global Investors” list of the world’s most innovative companies.

From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001, 16949 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com

Media contact company: FalkenTyre Europe, Kerstin Schneider
Press Office, Tel.: 49 69 247 5252 676, Fax: 49 69 247 5252 11
E-Mail: k.schneider@falken-europe.de

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About Falken Tyre Europe The Falken Tyre Europe GmbH is the European affiliate of the Japanese tyre manufacturer Sumitomo Rubber Industries Ltd., with about 30,000 employees it's the sixth largest tyre manufacturer worldwide. In 2001 and 2014 SRI was selected to appear in Thomson Reuters’ “Top 100 Global Investors” list of the world’s most innovative companies. From its location in Offenbach/Main, the company markets and sells a complete tyre portfolio for passenger cars, trucks, pick-ups and SUVs as original equipment and for the entire European retrofitting market. All Falken products comply with the ISO standards 9001, 16949 and 14001. Developed and tested in the world’s most demanding racing series, the Falken tyres provide the maximum of individual driving enjoyment – at outstanding value for money. Further information under: http://www.falkentyre.com

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