2016 RSA Student Design Awards winners announced at an awards ceremony in London
T he winner of the Fazer award tackles post-harvest loss of grain in Africa.
Fazer participated in the global RSA Young Design Awards by sponsoring a challenge about reducing food waste with the heading “Waste not, want not”.
The winner of the Fazer award is Anthony Brown from the University of Nottingham. Brown’s idea “SI-LOW” is a low-cost household grain storage unit designed to stop the post-harvest loss of grain commonly found in smallholder farming in Africa.
“We evaluated the proposals with the set criteria and the winner was very strong in studying the challenge in detail and in identifying the stakeholders for a feasible solution. The solution is strong in usability and feasible cost level. We were particularly impressed by the way Anthony Brown was able to go to the roots of the problem and to look for a challenge and a solution with impact”, says Heli Arantola, SVP, Strategy and Renewal of the Fazer Group.
The RSA Student Design Awards challenges emerging designers at university level to tackle real-world social, environmental and economic issues through design thinking and skills. Each entry was judged according to six criteria: social and environmental benefit, execution, research, design thinking, commercial awareness and magic. The task provided by Fazer was to design a way to encourage and support individuals, households, businesses and/or communities to reduce food waste.
Over 900 entries responded to 12 different briefs, which tackle challenges faced by societies across the world, such as depleting resources, increasing populations, ageing demographics and overconsumption. The RSA Student Design Awards is organised by the Royal Society for the encouragement of Arts, Manufactures and Commerce, whose mission is to enrich society through ideas and action. The winners were celebrated yesterday at a ceremony in London.
At Fazer, ideas for the next year’s challenge have already been discussed.
“ Next year, we want to challenge students to develop solutions that increase and maintain brainpower at the senior stage of life: vital senior years”, says Heli Arantola.
The RSA Student Design Awards 2015/16
Waste not, want not – sponsored by Fazer: list of winners
- Winner of the Fazer award: Anthony Brown, University of Nottingham
- Winner of the Waitrose internship award: Poppy Crow, Northumbria University, Design for Industry
- Highly Commended: Jenny Liu, Integrated Product Design at Brunel University
- Commended: Rebecca Hollingsworth, Illustration at Leeds College of Art
- Commended: Adam Cheung, Product and Furniture Design at Ulster University
Fazer engages in different types of cooperation with universities and students. This award challenge is one way of prototyping open source innovation to complement consumer insight methods. The aim is also to introduce design thinking in a broader context to Fazer and to get closer to the design school community.
Heli Arantola, SVP, Strategy and Renewal, Fazer Group, tel.:+358 500 505 762
Fazer’s media phone is open on weekdays 8:00 - 16:00, tel. +358 40 668 2998
Emails are in the form firstname.lastname@example.org
Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is to create taste sensations. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. This year marks Fazer’s 125th anniversary and 150 years from the birth of Karl Fazer, the founder of this successful Group. In 2015, Fazer Group had net sales of more than 1.5 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Makes the world taste good