Classic biscuits return to Fazer - Fazer purchases the Domino, Jaffa and Fanipala brands
Fazer Group purchases the Domino, Jaffa and Fanipala brands. With the acquisition, Fazer strengthens its share in the biscuit market and sees excellent potential in developing the market. Returning the beloved brands to Fazer is part of Fazer’s investments into one of the home markets.
Fazer extends its biscuit assortment and purchases the Domino, Jaffa and Fanipala brands from Mondelez. Taking over these brands is a continuation to Fazer’s acquisition of the biscuit production in Vantaa from Kraft Foods (currently Mondelez) in 2012. Fazer wants to grow in its home markets and adding these strong, local brands to its portfolio is a natural way to develop the company’s share in the biscuit market. Domino is Finland’s most valued biscuit brand.
ʻThe return of these classic favourite biscuits to Fazer’s portfolio offers us excellent opportunities. We constantly develop our offering based on changing consumer needs. For example, snacking is an important new area for us where biscuits are in a key positionʼ, say Rolf Ladau, Managing Director of Fazer Confectionery. Biscuits are part of the Fazer Confectionery Business Area.
Fazer’s experience in the biscuit business is long; Fazer produced biscuit products from 1929 to 1995. The Domino biscuit was launched in 1953, Jaffa in 1969 and Fanipala in 1997.
This September will mark 125 years since Karl Fazer opened his French- Russian café on Helsinki’s Kluuvikatu. Today, Fazer is one of Finland’s best-known companies and an important employer with over 6,000 employees. Fazer’s biscuit factory is located in Vantaa and it employs some 80 people. Fazer is committed to improving its competitiveness and profitability. During the past three years, Fazer has invested around 100 million euros in Finland and plans to invest another 100 million during the next three years. Fazer wants to strengthen its presence in the market, invest in export and create jobs.
Additional information and requests for interviews:
Liisa Eerola, Director, Confectionery Communications & Group Partnerships,
tel. +358 44 710 8860, firstname.lastname@example.org
Fazer’s media phone is open on weekdays 8:00 - 16:00, tel. +358 40 668 2998
Fazer is an international family-owned company offering quality bakery, confectionery, biscuit and grain products as well as food and café services. Fazer operates in eight countries and exports to around 40 countries. Fazer’s mission is to create taste sensations. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. This year marks Fazer’s 125th anniversary and 150 years from the birth of Karl Fazer, the founder of this successful Group. In 2015, Fazer Group had net sales of more than 1.5 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.
Makes the world taste good