Change of CEO at Haglöfs

Haglöfs’ CEO Nicolas Warchalowski leaves his position after five years in the company.

Nicolas Warchalowski was recruited in 2009 to be a driving force behind the change in ownership from private equity company Ratos to ASICS and to initiate the global expansion from a strong Nordic brand. This work is on track, with Haglöfs now embedded into the ASICS Corporation and a presence in a total of 26 markets of which five are in Asia. Nicolas informed the Board last week of his intentions to leave his position after five years in the company.

"We respect Nicolas decision and thank him for his contribution in his time at Haglöfs. Haglöfs is a premium brand in the outdoor industry and is well positioned for accelerated growth globally", says Alistair Cameron Chairman of the Board.

"It has been an exciting time to initiate the global expansion, but I am now ready to hand this over to someone to take it to the next phase. Both the Board and I are convinced of the strong potential of Haglöfs" says Nicolas Warchalowski.

The recruitment work to identify a new CEO will be initiated shortly.

Stockholm March 11, 2014

Alistair Cameron
Chairman of the Board

Haglöfs on yksi maailman johtavista teknisten outdoor tuotteiden valmistajista. Haglöfs tarjoaa aktiiviseen ulkoiluun panostaville ihmisille vastuullisen tuotemerkin, joka täyttää tuotteiden toimivuudelle, muotoilulle sekä hyvälle hinta-laatusuhteelle nykyaikana asetetut vaatimukset. Haglöfsin liikevaihto oli vuonna 2012 noin 690 milj. SEK ja viimeiset viisi vuotta yritys on kasvanut vuosittain noin 9%. Haglöfsin omistaja on vuodesta 2010 alkaen ollut ASICS Corporation.

PR & Media Manager: Sara Skogsberg Cuadras,



Haglöfs develops clothing, footwear and hardware for people who invest in an active outdoor lifestyle. From small-scale backpack manufacturing in 1914, Haglöfs has developed into one of the world’s leading suppliers of technical and sustainable outdoor products by means of modern product development and strategic distribution. The Haglöfs brand is primarily marketed to 25 European and Asian markets and the company employs some 200 people. Sales for 2015 amounted to SEK 776 million. Haglöfs is owned by ASICS Corporation since 2010.


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