Nepa launches a strategic partnership with Tudou (土豆网), China's equivalent to YouTube and establishes a subsidiary in China

3 Apr, 2012 - Since 2010, Nepa has completed several marketing research projects in P.R. of China and today launches a co‑operation with leading online video website Tudou. Nepa also establishes a wholly owned subsidiary under the management of an experienced entrepreneur in China.

Video website Tudou (www.tudou.com) is one of the world's largest bandwidth users, moving more than 1 Petabyte (10^15 bytes) to 30 million unique daily visitors. Tudou.com is the 49th largest website worldwide and #14 in China according to Alexa ranking. On March 12th 2012, Tudou announced the merger with former competitor Youku (www.youku.com, global Alexa rank #51), and the joint company will post merger double in size. The first phase of the co-operation between Nepa and Tudou is the establishment of a consumer insights platform based on an online marketing research panel, created by combining Tudou's access to Chinese consumers with Nepa's innovative marketing research products.

In order to serve the rapid growth in P.R. of China, Nepa is forming a local subsidiary, a so called WFOE (wholly foreign owned enterprise), named Nepa China or 纳宝营销咨询(上海)有限公司 and has employed Mattias Erlandsson as Managing Director. Mattias has worked for nine years in China and has a B.A in System Information Science. His career in China started as a market analyst at the Swedish Export Council in Shanghai and he has since founded and managed several successful start-ups in China, including Universum (research), Rebtel (IP-telephony) and bikeid.se (bicycle design/production).

“After the successful start-ups of subsidiaries in India in 2009 and in the UK in 2010, we have since the middle of last year focused on the Chinese market. We have concluded that Nepa’s combination of a high degree of innovation and cost-efficiency is attractive for both domestic Chinese companies as well as multinationals that are working in, or are about to enter, the Chinese market”, says P-O Westerlund, EVP Head of International Operations at Nepa.

“In my experience, many companies that are conducting business in China or are considering entering the Chinese market, share the need of getting solid and actionable recommendations based on high quality research from high quality data sources. Nepa’s media expertise in combination with innovative marketing research products is the perfect match for many companies in China today”, says Mattias Erlandsson, MD of Nepa China.

Mattias Erlandsson joined Nepa on February 27th and services clients from offices in Shanghai and Hong Kong.

For more information, please contact:

P-O Westerlund
EVP Nepa, Head of International Operations
Mobile: 46 706 404 824
p-o.westerlund@nepaglobal.com
www.nepaglobal.com

For more information, please contact:

Mattias Erlandsson
MD Nepa China
Mobile: 86 136 1164 0670
mattias.erlandsson@nepaglobal.com
29G, Hai Xing Plaza, No. 1 Ruijing (S) Road, Shanghai 200023
上海瑞金南路1号海兴广场29G室 邮编 200023 上海

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Yrityksestä

Innovaatio merkitsee asioiden tekemistä uudella tavalla. Meille innovaatio merkitsee markkinointiviestinnän mittaamista paremmalla ja tehokkaammalla tavalla. Keräämme, käsittelemme sekä visualisoimme tiedon täysin online-pohjaisesti, ja prosessimme ovat pitkälle automatisoituja (malli on saanut ESOMAR-tunnustuksen 2007). Sinulle innovaatiomme merkitsee korkealaatuisen markkinatutkimuksen toteuttamista markkinoiden alhaisimpaan hintaan. Tuotteemme tarjoavat paremman näkemyksen markkinointiviestinnän vaikutuksiin ja tuotemerkin positioon, mahdollisuuden verrata omaa menestymistä kilpailijoihin sekä työkaluja tulosten optimointiin. Nepa on Pohjoismaiden suurin tuotemerkkien seurantaan (brand tracking) erikoistunut toimija. Seuraamme päivittäin yli 130 kategorian kehitystä yli 30 markkinalla. Lisäksi toteutamme vuosittain yli 1000 kampanjatutkimusta ympäri maailmaa, mikä tarjoaa ainutlaatuisen mahdollisuuden verrata kampanjatuloksiasi muihin toimijoihin. Asiakkaitamme ovat muun muassa johtavat media- ja bränditoimistot, monimediatalot sekä suuret mainostajat. Toimistomme sijaitsevat Tukholmassa (pääkonttori), Helsingissä, Oslossa, Lontoossa, Düsseldorfissa, Mumbaissa ja Shanghaissa. Ota yhteyttä meihin. Me autamme sinua kääntämään näkemyksen menestykseksi!

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Nepa offers innovative, high quality research products for branding and marketing communication. Nepa continuously conduct research in more than 30 countries worldwide from offices in Sweden (HQ), China, Finland, Germany, India, Norway and UK. Nepa’s clients include AEG, Godrej, RTL, Star TV and Tata Group.
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Nepa’s media expertise in combination with innovative marketing research products is the perfect match for many companies in China today.
Mattias Erlandsson, MD Nepa China