Pre-Order the Future with Neste and Prince Ea

Neste launches pioneering renewables project with Prince Ea to help create a better tomorrow

NEW YORK (April 20, 2016) – Neste, the world's leading producer of renewable diesel, and spoken word artist, Prince Ea, have launched a one-of-a-kind project that enables people to have their voices and ideas heard to find renewable solutions for the future, today.

The project, ‘Pre-Order the Future’, calls on the public to come together and help create more environmentally friendly products for generations to come. Based on combining renewable materials with the latest technology, the public is being asked for new product and service ideas across five topics: public spaces, entertainment, travel, learning, and mobility.

"In this project everyone can participate and really make a difference to the environment,” Prince Ea commented. “It is what makes this so unique: it's a worldwide collaboration for a healthier planet – that is really compelling to me.”

Prince Ea, along with Neste’s expert teams, will work together with participants to further develop the ideas submitted over the next four months. Everyone is encouraged to submit their own innovations and ideas as well as vote on their favorite submissions through August.

“We are determined to create responsible choices every day and we want as many people as possible to get involved in this journey,” says Matti Lievonen, President and CEO of Neste.

“We want to raise awareness around the potential of renewable materials, and how they can be used to create truly pioneering products across variety of applications,” continues Lievonen.

In August 2016, a jury will choose one of the five product or service concepts to be developed into a prototype that will be launched in January 2017. The jury will consist of Prince Ea, Neste's President and CEO Matti Lievonen, and Neste’s Executive Vice President of Renewable Products, Kaisa Hietala as well as leading technology advisors still to be announced.

To learn more about the Pre-Order the Future project as well as submit and vote on ideas and to watch Prince Ea’s latest spoken word video, visit the official website at Additional information for the media can be found here.



Neste has been a pioneer in oil refining and now renewable solutions. It provides customers with premium-quality products for cleaner traffic and industrial products based on world-class research. Neste is the world's largest company providing renewable fuel from waste and residues. Its sustainable operations have received recognition in the Dow Jones Sustainability World Index and the Global 100 list of the world's most sustainable companies, among others. Neste Renewable Diesel is being used by US cities, such as San Francisco and Oakland, and corporations such as Google and UPS. The fuel was also used by the San Francisco Bay Area Super Bowl 50 Host Committee to power the fan village and the fan express buses. To learn more please visit Neste’s website and connect with Neste on Facebook, Twitter, Linkedin, Instagram and Youtube.

Prince Ea

Richard Williams is a famous spoken word artist and an Internet sensation better known as Prince Ea. The strong-minded artist is also well known for raising awareness on environmental issues through his inspiring and attention grabbing videos. Prince Ea is widely recognized for his spoken word videos that have gathered over half a billion views on Social Media as well as over 2.5 million followers on Facebook. He is a charismatic speaker who has made several appearances at global sustainability events.


Media Contact:

Stephanie Black

Fifth Ring

+1 281-404-4313