Finnair and Icelandic Bókun start collaboration, aiming to accelerate growth and digitalisation of Finland’s travel industry

Finnair will start collaborating with Bókun, an Iceland-based sales and contract management platform for the tours and activities industry. The collaboration aims to speed up the digitalisation of tours and activities in Finland, and to make various experiences easily available for international travellers.

The sales and contract management software by Bókun ensures that tours and activities providers can manage their inventory in a digital format, making them easily available for customers to buy through their own web pages or through other service providers. Clients can receive payments and connect to one other to bundle products and cross sell them as well.

"Bókun has been one of the catalysts of Iceland’s booming travel industry, and we believe it will also be beneficial for the Finnish travel industry, making tours and activities more accessible for our customers,” says Katri Harra-Salonen, Chief Digital Officer for Finnair. "Travelers will appreciate that experiences are easily found and can be bought through different webpages while various providers will be able to be more effective in their operations and also collaborate with one another."

Finnair and Bókun will arrange a series of workshops for tour operators to familiarize them with the new platform.

"We want to make the unique Finnish travel experiences more easily and effectively available for our international customer base,” adds Harra-Salonen. "The further development of our travel-related ecosystem is an important focus area for us."

"It is an honour for us to be part of the digitalization of the Finnish travel industry, and our proven platform offers a concrete tool for this,” says Hjalti Baldursson, CEO of Bókun.

Bókun is a cloud-based sales, inventory and management platform to connect the tourism industry. Bókun allows all connected to the platform to sell their own products and services online, as well as to collaborate with each other, share their inventory in real time, cross sell and earn commissions. For more information, visit www.bokun.io.

Further information: 
Finnair Media Desk, t. 358 9 818 4020, comms(a)finnair.com  
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Finnair Group website:  www.finnairgroup.com

About Finnair
Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually. In 2017, Finnair's extensive network connects 19 cities in Asia and 7 cities in North America with over 100 destinations in Europe. The airline, a pioneer in sustainable flying, was the first European airline to fly the next-generation, eco-smart Airbus A350 XWB aircraft and it is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past eight years running. Finnair is a member of oneworld, the alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.

About Us

Finnair is specialised in flying between Europe and Asia via Helsinki. Finnair's strategy is based on the growing markets in Asia, the fastest connections between Europe and Asia, high-quality service, and cost-efficient, punctual operations. Founded in 1923, Finnair is one of the world's oldest continuously operating airlines. It is a member of oneworld, the leading airline alliance for quality-conscious business travelers.

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