Finnair’s new family concept to include beloved Finnish Moomins

Finnair has today announced that it is renewing its concept for family travel, which will include the popular Finnish Moomins in various segments of its customer journey for families travelling with Finnair. 

In this new collaboration, Moomin characters, images and content will be visible in various phases of travel. Kids travelling with Finnair will be able to use a special Moomin check-in counter and children’s security control. They will also receive a Moomin-themed magic ticket, luggage tag and a giveaway onboard the aircraft. Finnair’s in-flight entertainment content will also be updated to include the popular Moomin animation series. For families travelling with infants, a Moomin Finlayson towel for infants will be given as a gift. In addition, children travelling in Business Class will receive an exclusive Moomin amenity kit.   

“We are very happy to extend our collaboration with Moomin Characters Ltd. for our new family concept,” says Piia Karhu, Senior Vice President, Customer Experience at Finnair. “The Moomin brand is one of the most popular Finnish exports around the world and we are thrilled to have it included in our customer journey for kids. Travelling with children is a growing segment and we want to provide our little customers with the best possible experience. 

The new family concept featuring Moomins will be rolled-out gradually on Finnair flights throughout the first half of 2018.  

Further information:
Finnair Media Desk, +358 9 818 4020, comms(a),
Finnair blog:

About Finnair
Finnair flies between Asia, Europe and North America with an emphasis on fast connections via Helsinki, carrying more than ten million passengers annually. In 2017, Finnair's extensive network connects 19 cities in Asia and 7 cities in North America with over 100 destinations in Europe. The airline, a pioneer in sustainable flying, was the first European airline to fly the next-generation, eco-smart Airbus A350 XWB aircraft and it is the first airline listed in the Leadership Index of the worldwide Carbon Disclosure Project. The only Nordic carrier with a 4-star Skytrax ranking, Finnair has also won the World Airline Award for Best Airline Northern Europe for the past seven years running. Finnair is a member of oneworld, the alliance of the world's leading airlines committed to providing the highest level of service and convenience to frequent international travellers.

About Moomin Characters 
The creation of novelist, painter, illustrator and comic book artist Tove Jansson, the Moomins are one of Finland’s biggest cultural exports with the original books having been translated into over 50 languages. Oy Moomin Characters Ltd is the owner, originator and official company responsible for supervising and managing the Moomins´ brand, copyright and registrations. The company was started in 1958 by Tove Jansson and her brother Lars Jansson and is still run by family members. Sophia Jansson, Lars´s daughter and Tove´s niece, is Chairman of the Board and Creative Director at Moomin Characters. All characters from Moominvalley are registered trademarks. 

About Us

Finnair is specialised in flying between Europe and Asia via Helsinki. Finnair's strategy is based on the growing markets in Asia, the fastest connections between Europe and Asia, high-quality service, and cost-efficient, punctual operations. Founded in 1923, Finnair is one of the world's oldest continuously operating airlines. It is a member of oneworld, the leading airline alliance for quality-conscious business travelers.