New Research Shows Findings on the Role of Mobile Devices in Teaching and Learning for Agricultural Professionals and Consumers
Morton, Ill. – August 29, 2012 – Float Mobile Learning, a consulting firm that develops mobile strategies and apps for major agricultural organizations and Fortune 500 companies, has released a series of three research reports as a result of its comprehensive study of mobile usage in the agriculture industry.

Focus areas for these scans include mobile technology applications for industry professionals and consumers, and what the mobile technology could do for the industry’s future.

Mobile agriculture, or mAgriculture, has existed in other parts of the world for more than a decade, but it has only recently started to flourish in North America.

“The trend in North America is to larger farms, increasing automation, and striving for greater efficiencies,” said Float senior analyst Gary Woodill. “Mobile technologies will turn agriculture into more of an information business, as precision farming, geolocation data, and access to immediate market information, all become important. Consumers are also asking for more information about farming practices and the food that we eat, which can be gathered and sent via mobile devices.”

The State of Mobile Agriculture in North America

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