Booming Craft Beer Breweries Build on Flowcrete Floors

America’s burgeoning brewery sector has been increasingly turning to Flowcrete Americas for floors that provide a productive, hygienic and fully optimized beer producing environment. 

Few industries are experiencing as much of a boom as the craft brewery sector, which in recent years has seen impressive growth in new businesses, market share, sales and exports. In 2013 the Brewers Association valued the craft beer market at $14.3 billion, which represents a 20% increase in dollar sales.

A benchmark of craft beer is the time, effort and thought that is invested into making a superior beverage. As new craft breweries open and existing businesses expand, it is therefore important to ensure that the infrastructure, materials and processes are in place to ensure that the brewery facilitates the consistent creation of high quality produce.

A key element of this infrastructure is the floor beneath the brewer’s feet, as from brewing & kegging rooms to storage and tasting lounges, each area of a brewery will need a floor that meets certain criteria. Flowcrete Americas has designed a range of USDA compliant cementitious urethane flooring materialscoving and hygienic wall coatings to provide breweries with surfaces able to protect against the challenging on-site conditions.

A common theme within breweries is ensuring that, despite heavy workloads and adverse conditions, the floors are able to facilitate a clean space that avoids unwanted bacteria spoiling the beer. This functionality usually has to be combined with vibrant colors and eye-catching aesthetics, especially in the tasting lounges where it is important to create a pleasant and welcoming ambiance.

Flowcrete Americas has been working with expanding craft breweries to install resin floors designed to cope with their facility’s specific demands. This was a particularly interesting challenge at the Florida Beer Company, who wanted to refurbish a former NASA research site into a 60,000 sq. ft. showcase brewery with a capacity of 90,000 barrels and a tasting lounge.

Flowcrete Americas first had to work with the client to repair the substrate, which had undergone decades of intensive industrial abuse and then install a high quality flooring system. 12,000 sq. ft. of the slurry broadcast cementitious urethane concrete system Flowfresh SRQ was applied in the central production hall and bottling plant in a custom blend, kitchen-red color. This system’s superior compressive strengths would be able to withstand the heavy brewing and bottling equipment used on-site.

The Florida Beer Company’s tank fermentation area had the epoxy resin system Flowcoat SF41 HCS installed in a bright safety-yellow shade. This system was also applied in the storage and packaging areas, as they would not face the same level of mechanical impacts as in the main production room, but they still required a high degree of chemical resistance.  

The Devils Backbone Brewery required similar solutions when it expanded its Outpost Brewery in Virginia with a new 18,000 sq. ft. brewing facility. The creator of the popular Vienna Lager was determined that the floor in its new site would retain an attractive, stain free and functional surface over an extended period of time.

13,500 sq. ft. of the Flowfresh SLB mortar system was installed in the cold storage, production, packaging and receiving areas and anti-slip aggregates were broadcast into the resin finish to minimise the risk of dangerous slips and trips around the facility. Throughout the site Flowcrete Americas worked closely with the Devils Backbone Brewery to ensure that the textured surface did not impede the cleaning regime.

The act of brewing beer inevitably entails spillages of liquids – a situation that raises several issues for the site’s floor. Primarily this means that it was important for the production areas of both breweries to have the ability to pitch the floor or lay it to falls to provide effective drainage that would swiftly remove excess water from the area.

Should corrosive substances spill onto the floor, such as the vitally important sugar solution, then this can cause more of a problem. If the finish is not sufficiently chemically resistant then these substances could erode the floor, leading to an unsanitary surface. To avoid this occurrence Flowcrete Americas has formulated systems to withstand long-term exposure to such chemicals.

The hot temperatures required to create craft beer and the steam cleaning carried out to remove stubborn contaminants can also present a challenge to the brewery’s floor. The robust build up of cementitious urethane avoids floor failures from extreme temperatures and as its thermal coefficient of expansion is similar to that of concrete it will move with the underlying substrate during thermal shock conditions, avoiding cracks and gaps appearing in the floor’s surface.

To talk to a flooring expert about specifying high performance resin solutions fine-tuned to enhance a brewery’s working environment get in touch with Flowcrete Americas today

Press Contact

To contact Flowcrete Americas please visit or contact Daniel Ash at Flowcrete Group’s Marketing department on +44 (0)1270 758 702 or email

Notes to Editors

Flowcrete North America Inc is part of Flowcrete Group Ltd and has offices based in Spring, Texas.

Flowcrete Group has manufacturing facilities across the Americas, Asia, Europe and Africa.

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe, including decorative seamless resins, waterproof park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection and cementitious self-levelling underlayments.

Flowcrete’s ambitious and dedicated team is inspired by excellence in people, products and service as well as continual innovation and sustainable growth. Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

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About Us

Flowcrete is a world leader in the manufacture of seamless resin flooring systems and self levelling floor screed treatments for the industrial flooring and commercial flooring sectors. With sales offices over six continents and manufacturing centres across Europe, the Americas, Asia and Africa, our aim is to serve clients in their local markets by innovatively transforming environments at ground-level. We have a fresh approach to flooring and are constantly looking to introduce world-class flooring systems that offer a number of performance advantages while at the same time make floors so much more than something to walk over. We are dedicated to producing environmentally friendly flooring materials and using our planet’s resources responsibly across all of our operations to ensure a greener, more sustainable world at our feet.




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A common theme within breweries is ensuring that, despite heavy workloads and adverse conditions, the floors are able to facilitate a clean space that avoids unwanted bacteria spoiling the beer.
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