Fresh Solutions for MENA’s Food Industry at Gulfood Manufacturing

During Gulfood Manufacturing 2014, Flowcrete Middle East will be demonstrating how its antimicrobial flooring system can help the region’s food and beverage industry meet standards such as the Hazard Analysis and Critical Control Point (HACCP) system.

This industry is rapidly expanding – a fact that was exemplified by a World Bank estimate which stated that the MENA food market could be worth up to USD1 trn by 2030. As the sector grows it is important that the food production facilities invest in the right technology, solutions and processes to operate efficiently, safely and according to the relevant guidelines.

To facilitate this process Gulfood Manufacturing has created an environment where boardroom heads and manufacturing experts can come together with over 1,000 industry suppliers - providing an unrivalled opportunity for visitors to discover the latest solutions and most effective systems available to the market.

From 9-11 November, attendees to the Dubai World Trade Centre will be able to talk to Flowcrete Middle East, on stand A2-47 in Hall 2, about how the resin flooring specialist’s systems can help food producers ensure that a facility’s floor adheres to the strict HACCP standards.

The HACCP rules state that floors within food and beverage industry environments need to be “durable, smooth, cleanable and suitable for the manufacturer’s operations” whilst also providing a surface that is “waterproof, non-slippery, non-absorbent, easily washable” and “non-porous”.

The polyurethane make up of Flowcrete Middle East’s Flowfresh flooring solution is ideal for creating a floor that goes above and beyond these criteria within even the most intensive and large-scale food manufacturing facilities.

Flowfresh provides a seamless, monolithic and crack free surface that enhances the hygienic credentials of an industrial environment by making it quick and easy to remove contaminants. The impermeable and gap-free finish of this system provides a surface that won’t absorb or harbour foreign elements, allowing the cleaning regime to efficiently wash away dirt before it can become a concern. 

The HACCP regulations also highlight the need for strong floors that can “withstand a high pressure of work”, as floors that are not able to endure the on-site conditions will eventually fail, leading to cracks, splits or gaps that are difficult to clean and in which pathogens can thrive.

The hard wearing nature of Flowfresh means that it can withstand heavy physical impacts and the frequent movement of traffic without cracking, while its inherent chemical and thermal shock resistance ensures that it won’t fail when subjected to organic acids, corrosive cleaning chemicals and hot water washes.

To ensure that Flowfresh is at the forefront of hygienic technology, Flowcrete has developed the system with antimicrobial technology experts, Polygiene®. The result of this exclusive global partnership is that silver ions have been incorporated within the system’s resin matrix - an innovative formulation that means a Flowfresh floor is able to inhibit the growth of bacteria on the surface of the floor by up to 99.9%.

To find out what benefits Flowcrete Middle East’s systems can provide for a particular facility, whether it requires standing up to an abusive environment, overcoming a challenging substrate or enhancing the working conditions, talk to the company’s team at Gulfood Manufacturing. 

Press Contact

To contact Flowcrete Middle East please visit or contact Daniel Ash at Flowcrete Group’s Marketing department on 44 (0)1270 758 702 or email

Notes to Editors

Flowcrete Middle East FZCO is part of Flowcrete Group Ltd and has offices based in Jebel Ali Free Zone, Dubai.

Flowcrete Group has manufacturing facilities across the Americas, Asia, Europe and Africa. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe, including decorative seamless resins, waterproof park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection and cementitious self-levelling underlayments.

Flowcrete’s ambitious and dedicated team is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For more information please visit

About Us

Flowcrete is a world leader in the manufacture of seamless resin flooring systems and self levelling floor screed treatments for the industrial flooring and commercial flooring sectors. With sales offices over six continents and manufacturing centres across Europe, the Americas, Asia and Africa, our aim is to serve clients in their local markets by innovatively transforming environments at ground-level. We have a fresh approach to flooring and are constantly looking to introduce world-class flooring systems that offer a number of performance advantages while at the same time make floors so much more than something to walk over. We are dedicated to producing environmentally friendly flooring materials and using our planet’s resources responsibly across all of our operations to ensure a greener, more sustainable world at our feet.




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Quick facts

The HACCP rules state that floors within food and beverage industry environments need to be “durable, smooth, cleanable and suitable for the manufacturer’s operations” whilst also providing a surface that is “waterproof, non-slippery, non-absorbent, easily washable” and “non-porous”.
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