Jean Louis David Highlights White Floors at Flagship Salon

When the international salon brand Jean Louis David (JLD) designed its flagship Hong Kong store it was imperative that the chosen floor would meet the iconic hairdresser’s high standards for quality, appearance and cleanliness. 

Located at 12/F New World Tower 2, JLD state that this new salon marks the first authentic international hair salon in Hong Kong. The store specialises in innovative hairdressing techniques and is committed to providing customers with a luxury ambiance alongside the highest levels of client service, care and hygiene.

The salon’s interior designers required a uniform white finish that would convey the contemporary, highly stylised image of the company. The floor’s visual impact would need to be maintained despite a challenging operational environment that would involve constant foot traffic, impacts from dropped equipment, frequent cleaning and spillages of hair products.

To create a surface able to combine these functional and aesthetic demands, a 3mm coating of Flowcrete’s hard wearing, polyurethane system Flowfresh MF was installed over a 300m2 area. This was topped with two coats of the water-based Flowseal WB floor sealer in an elegant shade of satin white.  

It took the Flowcrete Hong Kong approved applicator two weeks to complete the flooring project. The robust nature of the completed floor was ideal for meeting the client’s aesthetic and functional criteria and it meant that the salon’s luxurious ambiance would not be affected by a failing finish.

The salon’s floor tied into the venue’s striking white aesthetic, as the furniture, hairdressing booths, gowns, walls, ceilings and even the bottles of hair products are white. This look is complemented with chrome trims and linings around the hard furnishings, all of which provides a sophisticated backdrop to the black reception desk and the colourful product display areas.

The easy to clean nature of seamless resin floors is a significant practical advantage in environments such as this, as it facilitates the quick and effective removal of cut hair and unwanted contaminants from the public-facing areas.

Portraying a clean and hygienic image is vital for leisure venues such as JLD, to secure the trust of customers, meet the expectations of demanding VIP clients and comply with stringent hygiene regulations.

To find out how to create a floor finish tailored to the practical and interior design concerns of a commercial venue, get in touch with Flowcrete Hong Kong’s resin flooring experts by ringing +852 2795 0478 or email hkweb@flowcrete.com.

Press Contact

For Flowcrete Asia's contact details please visit www.flowcreteasia.com/contact-us or contact Daniel Ash at Flowcrete Group’s Marketing department on 44 (0)1270 758 702 or email dan.ash@flowcrete.com.

Notes to Editors

A world leader in the manufacture of seamless industrial and commercial flooring, Flowcrete Group Ltd includes Flowcrete Asia, which has its headquarters in Kuala Lumpur.

Flowcrete Group's Southeast Asian companies also include: Flowcrete Hong Kong, Flowcrete Vietnam, Flowcrete Indonesia, Flowcrete Singapore, Flowcrete Thailand.  

Flowcrete Group has manufacturing facilities across the Americas, Asia, Europe and Africa. 

Flowcrete supplies world-class seamless flooring solutions to transform environments across the globe, including decorative seamless resins, waterproof park deck coating systems, seamless resin terrazzo, durable antimicrobial flooring, corrosion protection and cementitious self-levelling underlayments.

Flowcrete’s ambitious and dedicated team is inspired by excellence in people, products and service as well as continual innovation and sustainable growth.

Flowcrete continues to use its global expertise to introduce environmentally friendly, hygienic and aesthetically attractive floors to create a better and more sustainable world.

For more information please visit www.flowcreteasia.com

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About Us

Flowcrete is a world leader in the manufacture of seamless resin flooring systems and self levelling floor screed treatments for the industrial flooring and commercial flooring sectors. With sales offices over six continents and manufacturing centres across Europe, the Americas, Asia and Africa, our aim is to serve clients in their local markets by innovatively transforming environments at ground-level. We have a fresh approach to flooring and are constantly looking to introduce world-class flooring systems that offer a number of performance advantages while at the same time make floors so much more than something to walk over. We are dedicated to producing environmentally friendly flooring materials and using our planet’s resources responsibly across all of our operations to ensure a greener, more sustainable world at our feet.

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The salon’s interior designers required a uniform white finish that would convey the contemporary, highly stylised image of the company. To create this, a 3mm coating of Flowcrete’s hard wearing, polyurethane system Flowfresh MF was installed over a 300m2 area. This was topped with two coats of the water-based Flowseal WB floor sealer in an elegant shade of satin white.
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